Number of lottery games:
21 LOTTERIES FROM 15 COUNTRIES
Biggest individual winner:
$311,958.71 AUD (Oct 2016)
We launched in Australia in early January 2016 and in that same week the country went PowerBall crazy as 250,000 customers signed up with Lottoland.com.au in order to bet on the world-record $1.3 billion draw. We had more than 50 appearances in the national media who nicknamed us “the Uber of Lotteries”. Here is a great example from the Sydney Morning Herald.
We are extremely pleased to be able to offer Australians the opportunity to bet, for the first time ever, on such a diverse and exciting portfolio of lotteries. Our brilliant team in Sydney and Darwin are working tirelessly to ensure more and more Aussies have the chance to win the world’s biggest jackpots. It is this hard work and dedication that has seen us continue to boom ‘Down Under’.
We also increased our reach in July 2016 through innovative digital, outdoor and TV marketing campaigns, with the aim of allowing even more Aussies to dream about winning big. The TV campaign has proved a big hit, filmed in Australia in a newsagent setting, the production encapsulates the evolution of the lottery industry; more choice and a better online experience. In February 2017 Lottoland Australia renamed the iconic rugby league ground Brookvale Oval and now the Manly Sea Eagles play at Lottoland!
Our success in Australia shows the strong appetite for a digital revolution in the lottery space.