BRITAIN & IRELAND
Number of lottery games:
24 LOTTERIES FROM 12 COUNTRIES
Biggest individual winner:
£1.8 MILLION | €2.1 MILLION (SEPTEMBER 2015)
There’s a strong appetite for lottery in the UK and Ireland and we were always confident our offering would be well received. We launched in the UK in September 2015 with a major TV AD campaign broadcast across Sky TV. Since then we have gone from strength to strength. In April 2016 we received our Irish license and our business there is growing rapidly. We’ve now stepped things up in the UK further with another major TV AD campaign accompanied by the tagline ‘Lotto’s Evolved. Have You’. The campaign is being led by famed broadcaster and one-time host of worldwide hit TV show ‘Who Wants To Be A Millionaire’ Chris Tarrant.