UNITED KINGDOM & THE REPUBLIC OF IRELAND
Number of lottery games:
27 LOTTERIES FROM 12 COUNTRIES
Biggest individual winner:
£1.8 MILLION | €2.1 MILLION (SEPTEMBER 2015)
We launched in the United Kingdom in September 2015 with a major TV campaign broadcast across Sky TV. Since then we have gone from strength to strength. In April 2016 we received our Irish license and our business there is also growing rapidly.
Our aim is to give UK and Irish citizens choice and value, just like we have done elsewhere. We want everyone to have the opportunity to win the world’s largest lottery jackpots alongside offering great value highlighted by our commitment to freeze the cost of a bet on the non-UK EuroMillions at £2 or €2.
We’ve now stepped things up in Britain further with another major marketing campaign accompanied by the tagline ‘Lotto’s Evolved. Have You’. The campaign is being led by famed broadcaster and one-time host of worldwide hit TV show ‘Who Wants To Be A Millionaire’ Chris Tarrant and amplifies how Lottoland is leading the innovation of offer, choice and value in the UK consumer. We want to make people millionaires and in doing so we want to allow people to dream, but even bigger than before. The dream came true in December 2016 for two lucky players who on consecutive days won a total of £764,288 between themselves through betting on the El Gordo and EuroMillions draws.