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Lottoland calls for rethink on Australian laws

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

1st May, 2018 – Lottoland has urged the Australian government to reconsider a ban on online lottery betting after concerns were raised over the activities of the Australian Lottery and Newsagents Association (ALNA).

In March, the federal government introduced a blanket ban on betting on lottery games, following a campaign by Australian newsagents, pubs and clubs who feared losing lottery ticket sales.

The ALNA has been one of the main voices to stand against Lottoland and other operators that offer online betting for lottery draws.

However, Lottoland has now said that it has uncovered previously unpublished documents that raise doubts over the financial situation of the ALNA and that it has been misleading the public about its membership numbers.

Obtained from the Australian Securities and Investments Commission (ASIC), Lottoland said the documents suggest parent company behind the ALNA is “facing financial ruin”.

Luke Brill, chief executive of Lottoland Australia, said: “These ASIC documents raise serious questions about the financial situation at ALNA and its ability to continue to operate as a going concern, let alone to represent the interest of its members.

“According to ALNA’s own auditors, the organisation is in financial disarray, with the auditors telling ASIC that there is ‘significant uncertainty’ as to whether the group will continue as a going concern.”

Brill also said that while the ALNA claimed it was representing the view of 4,000 newsagents across Australia, the documents show this figure is much lower.

“We’re shocked and disappointed to find out that a body that the Government believes has over 4,000 newsagents nationally as members has in fact only 707 paid members – about 80% less than claimed,” Brill said.

“This raises major questions about the true intent of ALNA and whether it has misled not just the Government and others MPs, but whether it has also misled the public.”

In addition, Brill accused the ALNA of acting against the interests of newsagents by advocating for laws that would hand Tatts, which recently merged with Tabcorp, an “unprecedented monopoly”.

“Rather than address the shocking state of its financial affairs, the ALNA has inexplicably taken part in an Aus$5m (€3.1m/US$3.8m) lobbying campaign to convince the government to ban online lottery betting, which will leave newsagents at the mercy of a Tabcorp monopoly,” Brill said.

“Given these revelations, we are asking the government to put a stop to the planned legislation and start listening to newsagents on the ground.”

– ENDS – 

Originally published by iGaming Business

Lottoland Petition – Vote For Choice!

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

The Federal Government announced in late March that it wanted to ban all forms of online betting on lotteries – the products Lottoland Australia currently offers to our more than 650,000 customers. If we want to convince the Government to reconsider its proposed ban, we need to act. We need your help.

 

YOUR CHOICE, YOUR MONEY

If the legislation is passed by Parliament, hundreds of thousands of Australians like you will be stopped from betting on lottery outcomes online.

It’s your money and it should be YOUR choice.

 

WHAT YOU CAN DO

What can you do? Plenty.

Join our petition by clicking on the link below!
You can also write, email or phone your local Federal Member of Parliament.
You can write to your local newspaper or call your local radio station opposing the proposed ban on online lottery betting.

 

VOTE FOR CHOICE

Aussie newsagent group reveals potential deal with Lottoland

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

18th April, 2018 – The Newsagents Association of NSW and ACT (NANA) said today that it is considering entering into a profit-sharing agreement with Lottoland in a move that puts it at odds with the country’s other main newsagent association.

Lottoland’s Australian business put forward an offer to newsagents earlier this month that would see them receive 20% of the profits of overseas bets when they refer customers to its site.

The offer came shortly after the federal government announced that it was introducing legislation to ban betting on international lotteries, which if passed would shut down Lottoland’s Australian business.

Lottoland’s profit-sharing offer was immediately rejected by the Australian Lottery and Newsagents Association (ALNA), the main representative body of the country’s newsagents, which described it as “nothing more than a desperate PR manoeuvre”.

However, in a newsletter to member agents today, NANA CEO Ian Booth said: “NANA is considering that offer. It is substantially higher than previous offers made to ALNA and to newsagents in the media. The offer is based on a percentage of sales value, not profit. The percentage rate is higher than the percentages newsagents and other lotteries outlets receive in commissions from Tatts Group Lotteries for their lotteries products.”

In a radio interview shortly after the ban was announced, Booth expressed concerns about Tatts’ motivation in driving Lottoland out of Australia, and pointed out that Tatts’ growing digital business was taking market share from newsagents.

In today’s newsletter he stated: “From day one of the campaign funded and conducted by Tatts Group Lotteries against alternate lotteries/wagering products, NANA has stressed that there will be enormous consequences for newsagents if Tatts Group Lotteries has no effective competition.

“Already, Tatts Group Lotteries has an almost monopoly position in every state and territory except Western Australia. If this position is reinforced by a legislated ban on alternate/wagering products, there will be nothing to prevent Tatts Group Lotteries building on their thrust into online sales.  Already their online sales represent a significant proportion of the overall sales of lotteries products.”

Although Booth said NANA had not finalised an agreement with Lottoland, he said it was “duty bound to consider any alternative that gives newsagents a fair share”.

He also said: “NANA has written to the deputy prime minister and Senator [Mitch] Fifield about the proposed amendments to the Interactive Gambling legislation. If the identified issues concerning taxation, state government revenue, consumer education and income for newsagents and other lotteries outlets are resolved, why shouldn’t newsagents get an additional income stream, which balances what they are losing to alternate wagering products and to Tatts Group Lotteries’ own online sales activities.”

Although technically NANA is the representative body for newsagents only in the states of NSW and the ACT, Booth said it had been approached by agents outside these states to represent them on this issue. “NANA has been approached to represent the interests of significant blocks of newsagents outside of NSW and ACT.  Why?  Because newsagents are sick and tired of being used as cannon fodder by the likes of Tatts Group Lotteries and associations that act as their mouthpiece. NANA is working with those newsagents to work out what will be best for them.”

He added: “Throughout the campaign orchestrated and funded by Tatts Group Lotteries, a campaign on which they have spent more than $5m, they portrayed the resistance they have created as being initiated and managed on a grass roots level by newsagents and other lotteries outlets. Make no mistake, the campaign was and is funded and orchestrated by Tatts Group Lotteries. Some newsagent and lotteries associations have tied themselves to the campaign and appear to act as mouthpieces for Tatts Group Lotteries.”

Booth said NANA would continue to work with Lottoland to negotiate a deal, and that newsagents should expect to receive a letter directly from Lottoland tomorrow.

-ENDS-

Originally published by iGaming Business

It’s a sure bet legislation means Aussies lose out

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

17th April, 2018 – If you believe the politicians and bureaucrats in Canberra, Australians should not be allowed to bet on what the federal government describes as “synthetic” lotteries, such as those offered by Lottoland, where you can bet on the outcome of overseas lotteries.

And yet, if you are 18 or over, you can go into your local TAB and bet big dollars on an animated racing game offered by Tabcorp.

The recent announcement by the government of plans to ban “synthetic” lotteries means that Australians won’t be able to wager on overseas lotteries like the US Powerball or EuroMillions through Lottoland — but having a punt on cartoon horses running imaginary races on fictionalised tracks is somehow perfectly fine.

Nothing “synthetic” about that!

As our American friends would say, what baloney.

Let’s face it.

The government’s proposal looks like a hamfisted and totally unnecessary move designed to protect and entrench the monopoly currently enjoyed by Tabcorp-Tatts, which by their own admission spent some $5 million of shareholders’ money last year trying to run us out of town.

If the legislation is passed by Parliament, Tabcorp-Tatts will end up controlling the entire lottery market — online and offline. This will mean reduced choice for hundreds of thousands of Australian customers who enjoy a flutter on the results of overseas lotteries via Lottoland.

And it means the little guys — the newsagents — will be at the mercy of this huge monopoly.

Ironically, the government claimed it was acting in the interests of newsagents when justifying the legislation, even though there is not a shred of evidence to suggest Lottoland harms newsagents.

Lottoland does not offer products sold by newsagents.

In fact, we want to partner with newsagents and pay them for promoting our products and referring customers to our services.

To that end, we are offering newsagents an 11 per cent revenue share on all bets that are referred to us.

This is significantly higher than what Tabcorp-Tatts offers newsagents for in-store purchases only, and is a whole lot more than what newsagents get from Tabcorp-Tatts’ burgeoning online revenue, which is, well, nothing.

We believe in giving our customers more rather than fewer choices. We believe in a level-playing field that encourages rather than restricts competition and innovation. This is an important fight for our customers, for competition, and for newsagents, that we have to win.

-ENDS-

Written by Luke Brill, Lottoland Australia CEO

Lottoland offers profit deal to newsagents

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

5th April, 2018 – Lottoland Australia is offering a profit-sharing deal to 4000 newsagents across the nation in return for in-store promotion of the online betting giant.

It’s touting commissions of 20 per cent of the profits generated from bets by punters who nominate their local newsagent when they register with Lottoland.

“Lottoland does not offer bets on Australian lotteries but only on overseas lotteries, which means we do not compete directly with newsagents,” CEO Luke Brill said on Thursday.

The offer, which is being made on an opt-in basis, comes after talks last year with the newsagency industry.

It’s being touted as an improvement on the initial idea to share Lottoland revenue from secondary lottery betting.

In return, newsagents will be asked to advertise Lottoland in-store with promotional materials, such as posters and flags, for betting on international lotteries.

“We are proposing a model that puts cash back into small businesses,” Mr Brill said in an open letter to newsagency operators released on Thursday.

The federal government in March introduced legislation to ban so-called synthetic lotteries, in an effort to protect newsagents and state and territory revenues generated by the traditional form.

South Australia has already banned synthetic lotteries and the Northern Territory has banned betting on Australian lotteries, while Victoria, NSW, Tasmania and WA are considering introducing legislation.

Although nothing has eventuated, the NSW government is concerned punters believe they are taking part in a lottery when they were actually betting on the outcome of a draw.

Lottoland Australia is the local arm of the Gibraltar-based global group and has more than 650,000 registered customers in Australia.

-ENDS-

Originally published by The Daily Mail

Lottoland offers 20pc commission in final plea to newsagents

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

5th April, 2018 – The controversial online lottery outlet Lottoland Australia has made a final pitch to offer newsagents a 20 per cent commission, in a desperate attempt to win support as a ban on its product closes in.

Luke Brill, chief executive of Lottoland Australia, said he wanted to partner with newsagents to provide customers with greater choice, in a way that he said would be fair and profitable for newsagents.

“Lottoland does not offer bets on Australian lotteries but only on overseas lotteries, which means we do not compete directly with newsagents,” he said.

The Gibraltar-headquartered company announced today that it had offered the 4,000 news and lottery agents across Australia a profit-sharing agreement, which Mr Brill argued, if accepted, would ensure wider choice for customers and additional revenue for newsagents.

The offer would see newsagents receive 20 per cent of profits generated from every bet on overseas lotteries that they referred to the NT-licensed Lottoland, which the company said could be worth thousands of additional dollars a month to individual newsagents.

In an open letter to newsagents published in newspapers today, Mr Brill said that in discussions with the association that represented newsagents last year, he had made an offer to share revenue from secondary lottery betting with newsagents. He said the latest offer improved on that original proposal.

Mr Brill added that a recent proposal by the Federal Government to effectively ban online lottery betting would not help newsagents, arguing that it would manifest Tatts’ monopoly through its parent company, Tabcorp.

The Turnbull government introduced legislation late last month that would ban betting on lotteries and keno games, which are known as “synthetic” lotteries. Communications Minister Mitch Fifield is confident the law will pass the Senate soon after the May budget.

“The challenging times faced by many newsagents relates in part to technology and in part to the way Tatts continues to push the digital sale of its products on their own website, taking revenue away from the newsagents,” Mr Brill said.

-ENDS-

Originally published by The Australian.

Lottoland takes a bet on sharing

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

5th April, 2018 – BETTING outfit Lottoland has made a last-ditch plea for newsagents to support it against a Turnbull government plan to ban the company, offering to pay up to a fifth of its profits.

The move, in an open letter from Lottoland Australia chief executive Luke Brill, comes just days after Communications Minister Mitch Fifield said he would legislate to ban betting on all foreign lotteries and keno games.

“The proposed legislation could make life even more difficult for newsagents while reducing choice for … customers,” Mr Brill wrote. “If passed, the legislation … will cement Tatts’ monopoly, which is not good news for newsagents — or for customers.”

Mr Brill said he would “offer newsagents a 20 per cent commission on the profits from every bet they refer to Lottoland”.

-ENDS-

Originally published by The Daily Telegraph.

An open letter to Australian Newsagents

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

Dear Newsagent,

I am writing on behalf of Lottoland Australia to update you on the Federal Government’s recent announcement regarding online lottery betting – and to make you an offer we believe will be good news for your business.

As you would be aware, the Government announced last week its intention to effectively ban online betting on lotteries and keno, a move supposedly designed to protect newsagents.

The reality is that the proposed legislation could make life even more difficult for newsagents while reducing choice for hundreds of thousands of customers.

To be clear: Lottoland Australia does not offer betting services on Australian lotteries. We sell no products that newsagents sell. We do not compete directly with you and we have no intention of doing so in future.

In fact, no one has come up with credible evidence that actually proves that Lottoland Australia has taken sales away from newsagents.

We want to partner with newsagents to provide our customers with greater choice, in a way that will be fair and profitable for your business.

Last year, in discussions with the associations that represent newsagents, we made an offer to share our revenue from secondary lottery betting with newsagents.

That offer not only stands but I am prepared to improve it: We will offer newsagents a 20 per cent commission on the profits from every bet they refer to Lottoland.

I understand the difficulties faced by your business, due in part to technology. Such disruption is now the norm globally, as evidenced by the rise of Amazon, Uber and AirBnB.

Another financial threat to you is Tatts continuing to promote the digital sale of its products, such as Powerball and OZLotto.

According to Tatts‘ own figures, their digital sales increased by a massive 30 per cent in the half year to December 31 – money Tatts has diverted away from newsagents and other small businesses.

If passed, the legislation proposed by Canberra will cement Tatts‘ monopoly, which is not good news for newsagents – or for customers.

We believe in giving our customers more rather than fewer choices.

We believe in a level-playing field that encourages rather than restricts competition and innovation.

That is why we want to work with you as a true business partner.

It’s time to talk.

 

Luke Brill
Chief Executive Officer
Lottoland Australia

PS: You can contact me at [email protected]

Lottoland takes stake in Australian lottery operator Jumbo Interactive

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

Firm acquires more than three million shares – a 7.1% holding, CEO Nigel Birrell says firm wants to accelerate growth Down Under

Lottoland has invested in Australian lottery operator Jumbo Interactive with the firm snapping up more than three million shares for a 7.1% holding, EGR Intel can confirm.

Recent local reports had suggested Lottoland was the mystery Jumbo investor, but today EGR Intel can reveal the firm has acquired 3,117,224, valued at approximately AUS$7.5m (£4.5m).

Read full article: egr.global, 25 Apr 2017

Manly to rename Brookvale Oval ‘Lottoland’ in exchange for seven-figure sum

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Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.

FORMER Manly captain Max Krilich has backed the club’s decision to rename Brookvale Oval as ‘Lottoland’ in exchange for a seven-figure sum.

The Sea Eagles and online lottery company Lottoland are close to finalising a proposal for the naming rights of the iconic fortress.

It’s understood The Lottoland sign would be erected before the club’s first NRL home game on March 5.

Manly are expected to announce more details in the coming days.

The decision to rename Brookvale Oval — home of the Sea Eagles since 1947 — has attracted mixed reactions from the club’s fans.

Read full article: News.com.au, 3 Feb 2017