Due to legislation coming into effect in 2019, we can no longer offer lottery betting and as such some content may no longer be relevant.
17th April, 2018 – If you believe the politicians and bureaucrats in Canberra, Australians should not be allowed to bet on what the federal government describes as “synthetic” lotteries, such as those offered by Lottoland, where you can bet on the outcome of overseas lotteries.
And yet, if you are 18 or over, you can go into your local TAB and bet big dollars on an animated racing game offered by Tabcorp.
The recent announcement by the government of plans to ban “synthetic” lotteries means that Australians won’t be able to wager on overseas lotteries like the US Powerball or EuroMillions through Lottoland — but having a punt on cartoon horses running imaginary races on fictionalised tracks is somehow perfectly fine.
Nothing “synthetic” about that!
As our American friends would say, what baloney.
Let’s face it.
The government’s proposal looks like a hamfisted and totally unnecessary move designed to protect and entrench the monopoly currently enjoyed by Tabcorp-Tatts, which by their own admission spent some $5 million of shareholders’ money last year trying to run us out of town.
If the legislation is passed by Parliament, Tabcorp-Tatts will end up controlling the entire lottery market — online and offline. This will mean reduced choice for hundreds of thousands of Australian customers who enjoy a flutter on the results of overseas lotteries via Lottoland.
And it means the little guys — the newsagents — will be at the mercy of this huge monopoly.
Ironically, the government claimed it was acting in the interests of newsagents when justifying the legislation, even though there is not a shred of evidence to suggest Lottoland harms newsagents.
Lottoland does not offer products sold by newsagents.
In fact, we want to partner with newsagents and pay them for promoting our products and referring customers to our services.
To that end, we are offering newsagents an 11 per cent revenue share on all bets that are referred to us.
This is significantly higher than what Tabcorp-Tatts offers newsagents for in-store purchases only, and is a whole lot more than what newsagents get from Tabcorp-Tatts’ burgeoning online revenue, which is, well, nothing.
We believe in giving our customers more rather than fewer choices. We believe in a level-playing field that encourages rather than restricts competition and innovation. This is an important fight for our customers, for competition, and for newsagents, that we have to win.
Written by Luke Brill, Lottoland Australia CEO