Cash4Life set to stand out in a market dominated by one-time jackpot pay-outs
Gibraltar –April 2016
Online lottery betting leader Lottoland has launched Cash4Life, a concept new to the UK featuring a top prize of £1,000 a day for life.
Cash4Life is differentiated from the lump sum jackpot pay-outs that are standard across most lotteries thanks to its unique offering of a £1,000 cash top-up every day for the rest of the winner’s life.
In addition to the £1,000 a day top prize, Cash4Life also features a second prize of £1,000 a month for life. The Cash4Life draw takes place twice a week on Monday and Thursday nights.
Lottoland customers benefit from betting on the outcome of the world’s biggest and best lotteries – with the chance to win jackpots of the same value. There are 29 lotteries available to choose from, including the likes of the EuroMillions, US MegaMillions, US PowerBall, Spain’s El Gordo, and a host of others from across Australia and Europe. With the hotly anticipated launch of the Cash4Life draw, and even more lotteries becoming available in the near future, Lottoland is a one-stop shop for online lottery betting.
Lottoland CEO Nigel Birrell expressed his excitement at the launch of Cash4Life, saying:
“Cash4Life is an innovative product that adds an exciting new dimension to our customer offering.
“The £1,000 a day for life jackpot is the ultimate early retirement package! The best thing about Cash4Life is that the winning feeling lasts forever. Every day you’ll get up knowing you’re a thousand pounds richer than you were the day before.
“The second prize is incredible as well; imagine having another £1,000 on top of your wages at the end of every month!”
In just over two years Lottoland’s B2C operation has grown to become the world’s largest and most dynamic online lottery betting offering, with more than three million registered customers and nine-digit revenues in 2015.
In the past 12 months alone, Lottoland has successfully launched in the UK, Swedish and Australian markets, joining those already established in Germany, Austria and Eastern Europe. Lottoland’s global expansion will continue over the next 12 months with plans to enter several new markets -including Asia – already well underway.
Lottoland has also increased its offering beyond lottery betting in the last year, adding a wide range of scratchcards and games to its portfolio of products.
Cash4Life, in addition to rest of Lottoland’s lottery betting offering, is now available to other operators thanks to the company’s B2B arm Lottoland Solutions.
For more information on Lottoland, visit https://www.lottoland.co.uk/ and Cash4Life at https://www.lottoland.co.uk/cash4life.