Online betting operator makes head start on addressing calls for stronger partnerships to protect children with launch of its P.A.R.E.N.T initiative
November 21st 2018
Lottoland has responded to a Gambling Commission report claiming stronger partnerships are needed to protect children following the launch of its own education initiative.
The online betting giant’s P.A.R.E.N.T scheme is being introduced to support parents, educators and youth representatives across the board in mitigating the risks posed to young people gaming online.
A report from the Gambling Commission published today shows that close to a million youngsters have been exposed to gambling through ‘loot boxes’ in computer games or on smartphone apps, and claims the number of problem gamblers aged 11 to 16 has quadrupled in two years to 55,000.
Nigel Birrell, CEO at Lottoland, said: “Lottoland already felt strongly that we could and should be doing more in the countries we operate in, even before this report, and its publication coinciding with the launch of our own partnership initiative supporting all those touched by the issues involved has given us more impetus than ever to push forward with our plans.”
In its latest report, the Gambling Commission called for regulators and businesses across industries to work together, and also highlighted the important influence parents can have on children’s gambling behaviour.
Lottoland’s P.A.R.E.N.T initiative focuses on six key behaviours essential for responsible gaming, and is designed to help all those involved in youth gaming ‘stay on their game’ following initial consultation with teachers, NGOs and other stakeholders.
These six key areas are:
P – Parent
A – Awareness
R – Responsibility
E – Environment
N – Nurture
T – Trust
Research conducted by the online betting giant also shows almost half the nation’s children aged 7-16 enjoy unlimited time online each day, and 1 in 5 have access to online games without any restrictions in place at all*.
Its P.A.R.E.N.T campaign otherwise comes after Lottoland researchers also found:
- Almost half the nation’s children enjoy unlimited time online each day – and 1 in 5 have access to online games without any restrictions in place at all.
- Children’s online gaming habits cost the average UK parent £31 in charges – a third of whom are unaware of the costs due to them until it is time to pay
- Almost one in five (18%) parents with children aged 7-16 in the UK do not know you can play games with other users live over the internet.
- More than a quarter of UK parents with children aged 16 or younger admit to knowing ‘none’, ‘very few’ or only ‘some’ of their online friends.
- Half of all UK youngsters spend up to four hours a day online in the school holidays – and almost twice the amount of time on average that they do in term time.
Mr Birrell said: “This latest report from the gambling regulator, as well as our own research, goes to show that the need to equip parents, teachers and others involved in the education of young people today with the awareness they need to successfully navigate today’s online gaming environment is more pressing than ever.”
“The scheme already been well received after focus group discussions held at the University of Gibraltar with various stakeholders led to the launch of P.A.R.E.N.T in conjunction with Gibraltar’s Department for Education,” Mr Birrell added.
“As such, P.A.R.E.N.T scheme training sessions are now being planned for delivery in conjunction with primary and secondary teachers across countries covered by the European Lotto Betting Association (ELBA), of which Lottoland is a founding member.”
“The time to come together and provide young people today with the resources they need to ensure they are ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times is here.”
* The study was conducted by OnePoll between 19thand 28thof September, 2018 and polled 2000 parents of children aged 7-16. Participants were recruited online and were paid to participate.
For any media enquiries, please contact:
For more information contact Jess Childs or Bethan Rees at Front Door Communications on 02920 020360 or email [email protected], or Laura Pearson, Head of Corporate Affairs at Lottoland by emailing [email protected] or [email protected].
Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.
The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.