UNITED KINGDOM & THE REPUBLIC OF IRELAND
Number of lottery games:
27 LOTTERIES FROM 12 COUNTRIES
Biggest individual winner:
£1.8 MILLION | €2.1 MILLION (SEPTEMBER 2015)
Lottoland launched in the United Kingdom in September 2015 with a major campaign on Sky TV. We received our Irish licence in April the following year. We’re proud to say we’ve seen year-on-year growth in both markets, with incredible results that have securely positioned us as one of the fastest growing companies in Europe.
Carefully considered and expertly delivered marketing has been at the heart of our success. We followed our launch promotion with a major advertising campaign in 2016, featuring the acclaimed broadcaster Chris Tarrant, best known as the host of worldwide hit TV show “Who Wants To Be A Millionaire”. With the catchy slogan “Lotto’s Evolved. Have You?”, the campaign focused on how Lottoland was fast becoming the gaming customer’s top choice for innovation and value.
January 2018 saw our most recent marketing campaign, a humorous sketch featuring an adventurous Lottolander literally sticking his fingers in as many pies as he possibly could! With player choice as its central message, the campaign featured iPlayer advertising, in-stream video, digital hoarding on the London underground and exciting social media campaigns across Facebook and Twitter and reached an estimated 80% of the adult population within the month.
As one might expect, players have reaped the benefits of the massive choice, value and innovation on offer at Lottoland. In December 2016, a chap from the West Midlands won £422,000 betting on the El Gordo, and more recently Mr R from Newcastle and Mr C from Cork won a combined £1 million betting one of our most popular lotteries.
As we progress into 2018, Lottoland is showing no signs of slowing down. Our aim is to give players in the UK and Ireland the opportunity to win the world’s largest lottery jackpots, just as we do everywhere else. We want to make people millionaires and help them to dream, but even bigger than before.