Lottoland launches ‘P.A.R.E.N.T’

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An Educational ‘Youth Gaming’ Awareness Program for Teachers, Parents and Children

Department for Education, teachers, parents and more stand united for new campaign


A new campaign devised by Lottoland, in conjunction with Government education officials in Gibraltar, has been launched to help mitigate the risks posed by online gaming trends among young people today.


Lottoland’s P.A.R.E.N.T initiative will support parents, educators and youth representatives across the board to educate, inspire and empower young people to not only stay safe online but also strike a balance between ‘online’ and ‘offline’ following its official launch in Gibraltar this week.


Designed to help all those involved in youth gaming ‘stay on their game’ with regards to online risks, the scheme is being rolled out in conjunction with Gibraltar’s Department for Education following initial consultation with teachers, NGOs and other stakeholders based locally.


Nigel Birrell, CEO at Lottoland, said: “Focus group discussions held at the University in Gibraltar helped us create a forum of people crucial in bringing this scheme to life, and the response we have had has been incredibly positive.


“Together, we will provide young people today with the resources they need to ensure they are empowered to ‘switch off’ when they need to, and ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times.”


Focusing on six key behaviours essential for responsible gaming, discussions held ahead of the campaign’s launch during Responsible Gaming Week (Nov 1 – 7) have led to plans for teachers to work with parents and help them get their children to ‘Switch off to Switch on’.


These six key areas are:


P – Parent

A – Awareness

R – Responsibility

E – Environment

N – Nurture

T – Trust


As such, PARENT scheme training sessions, delivered by Young Gamblers Education Trust, for primary and secondary teachers will begin in early 2019, subject to further conversation with Government education officials.


Evidence from programmes rolled out in Gibraltar will then also be used to launch PARENT in other countries through the European Lotto Betting Association, of which Lottoland is a founding member.


The campaign otherwise comes after Lottoland researchers* also found:


  • Almost half the nation’s children enjoy unlimited time online each day – and 1 in 5 have access to online games without any restrictions in place at all.
  • Children’s online gaming habits cost the average UK parent £31 in charges – a third of whom are unaware of the costs due to them until it is time to pay
  • Almost one in five (18%) parents with children aged 7-16 in the UK do not know you can play games with other users live over the internet.
  • More than a quarter of UK parents with children aged 16 or younger admit to knowing ‘none’, ‘very few’ or only ‘some’ of their online friends.  
  • Half of all UK youngsters spend up to four hours a day online in the school holidays – and almost twice the amount of time on average that they do in term time.


Lee Willows, Chief Executive, YGAM says ‘It is a pleasure to be working alongside Lottoland to deliver this important new campaign. The insight from OnePoll paints a similar picture to what parents tell us in England and in response, YGAM has now developed a suite of resources aimed specifically at teachers and parents. In line with the message from the UK Gambling Commission, we believe empowering both with timely and relevant material so they can have conversations with their children around gaming is important. This launch is timely during Responsible Gambling Week and we are looking forward to working with Lottoland and the Department for Education to create awareness year round and take this important campaign to other jurisdictions.’


Although not directly involved in the delivery of social gaming, Lottoland’s commitment to the promotion of responsible behaviour online is one the company takes extremely seriously. As a leading online betting site based in Gibraltar, introduction of the PARENT scheme is just one of many ways in which the company seeks to provide ongoing support to the community around it.


Nigel Birrell added: “Industry operators often focus inside our businesses when it comes to helping and supporting our customers, and rightly so – we have to tick all the right boxes and above all be responsible operators.”


“Research shows that issues can start from a much younger age than amongst those players simply aged 18 or older, however, and Lottoland felt strongly that we could and should be doing more in the countries we operate in.”


“PARENT is a pioneering venture which will equip parents, teachers and others involved in the care and education of young people today with the awareness, control and responsibility they need to successfully navigate today’s online gaming environment, both in Gibraltar and hopefully worldwide too,” he said.




* The study was conducted by OnePoll between 19th and 28th of September, 2018 and polled 2000 parents of children aged 7-16. Participants were recruited online and were paid to participate.


For any media enquiries, please contact:

For more information contact Jess Childs or Bethan Rees at Front Door Communications on 02920 020360 or email [email protected], or Laura Pearson, Head of Corporate Affairs at Lottoland by emailing [email protected] or [email protected].


About Lottoland

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.


The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.


Lottoland enters the FT Future 100

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This inaugural list has sought to find the fastest growing UK companies that are also making an impact on their industry or wider society.To make it into this first edition of the FT Future 100 UK, businesses had to excel in one of four categories, three of them qualitative and one based purely on data. The qualitative categories identified companies seeking to make a positive impact via their environmental, social and governance (ESG) policies, or promoting diversity, or disrupting their industry.


Lottoland enters Italian market

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May 8, 2018 by Mark Griffith

Online lottery operator Lottoland has launched in Italy, buying a majority stake in Italian lottery company Giochi24.

Giochi24 was one of the first companies to get approval by the Italian regulator Agenzia delle Dogane e dei Monopoli.

Lottoland has also launched its own Italian site, enabling players based in Italy to buy a ticket and play lotteries, including SuperEnalotto, 10e Lotto, scratchcards, instant win games, bingo and casino games.

With the acquisition of Giochi24 and its licence for the Italian market, Lottoland adds its eighth national gambling licence to its portfolio, after the UK (three licences), Ireland, Australia and Gibraltar (two licences).

Lottoland’s CEO Nigel Birrell said: “We are delighted to have partnered with Giochi24 and to enter into the regulated Italian market. Italy is a vibrant, growing market with huge potential and we are very confident there is a strong appetite for our jackpot offering.”

Paolo Di Feo, CEO of Giochi24, added: “We are very excited to have partnered with Lottoland and the opportunities that will bring to both businesses. We are also thrilled to be able to provide Italian players with two sites, and We are now in a great position to fulfil our mission – to have the most complete offering of games of luck and lotteries that are approved by the regulator and available to players in a simple and easy format.”

Lottoland to sponsor ITV’s Who Wants to Be a Millionaire

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04 MAY 2018 – Gaming Intelligence

Gibraltar-based lottery betting operator Lottoland has been unveiled as the new sponsor of Who Wants to Be a Millionaire, which returns to British TV screens for a week of episodes beginning Saturday.

Marking the 20th anniversary of the hit game show, ITV will air seven hour-long episodes of Who Wants to Be a Millionaire, which will be hosted by new presenter Jeremy Clarkson who replaces Chris Tarrant.

The show will offer members of the public the chance to win £1m by answering 15 questions, with contestants helped by lifelines Ask the Audience, Phone a Friend, 50:50, and a new fourth lifeline Ask the Host, which gives contestants the opportunity to ask Clarkson how he would answer the question at hand.

“We are very proud to be sponsoring the new series of Who Wants to Be a Millionaire,” said Lottoland CEO Nigel Birrell. “With Jeremy Clarkson taking over the driving seat of the series, it is sure to be a hit.

“Who Wants to Be a Millionaire has created five millionaires in its 20 years, so we are in the same business of giving people the chance to win big. We are looking forward to working with ITV and Who Wants to Be a Millionaire on doing what we at Lottoland do best – giving players a fun and rewarding experience while they take their chance to become a millionaire.”

Lottoland rolls out new hourly jackpot games – iGaming Business

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23 April 2018

Lottoland has today (Monday) launched range of lotto products that will allow players to win huge jackpots every hour.

The ‘GO!’ collection has gone live with ‘EuroMillionaire GO!’, a game developed in the ‘5/50 plus 2/12’ format that will match the EuroMillions jackpot.

As such, EuroMillionaire GO! Will allow players to win jackpots as big as £160m (€182.8m/$224m).

The minimum bet for the game is £2.50 and if players do not match any of the numbers, they will have their stake refunded.

Also launching in the new range is ‘6/49 GO’ that is based on the ‘6 out of 49’ draw and a jackpot that follows the German Lotto 6aus49 jackpot, which can climb to over £25m.

Wagers for the ‘6/49 GO’ game are priced at £1.

Nigel Birrell, chief executive of Lottoland, said: “Gone are the days of having to wait for a Friday night lottery draw to have a chance of winning a multi-million-pound jackpot.

“Our players are always on the go so we have developed an instant win product to meet their needs.

“We know also many people are fed up with traditional lottery matching no numbers week in, week out and having an unrewarding experience.

“So, the game-changer for players is our additional ‘match no numbers’ prize tier, stacking the odds massively in favour of the player over traditional lotteries.”

Lottoland Australia offers 20pc commission in final plea to newsagents

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5th April, 2018 – The controversial online lottery outlet Lottoland Australia has made a final pitch to offer newsagents a 20 per cent commission, in a desperate attempt to win support as a ban on its product closes in.

Luke Brill, chief executive of Lottoland Australia, said he wanted to partner with newsagents to provide customers with greater choice, in a way that he said would be fair and profitable for newsagents.

“Lottoland does not offer bets on Australian lotteries but only on overseas lotteries, which means we do not compete directly with newsagents,” he said.

The Gibraltar-headquartered company announced today that it had offered the 4,000 news and lottery agents across Australia a profit-sharing agreement, which Mr Brill argued, if accepted, would ensure wider choice for customers and additional revenue for newsagents.

The offer would see newsagents receive 20 per cent of profits generated from every bet on overseas lotteries that they referred to the NT-licensed Lottoland, which the company said could be worth thousands of additional dollars a month to individual newsagents.

In an open letter to newsagents published in newspapers today, Mr Brill said that in discussions with the association that represented newsagents last year, he had made an offer to share revenue from secondary lottery betting with newsagents. He said the latest offer improved on that original proposal.

Mr Brill added that a recent proposal by the Federal Government to effectively ban online lottery betting would not help newsagents, arguing that it would manifest Tatts’ monopoly through its parent company, Tabcorp.

The Turnbull government introduced legislation late last month that would ban betting on lotteries and keno games, which are known as “synthetic” lotteries. Communications Minister Mitch Fifield is confident the law will pass the Senate soon after the May budget.

“The challenging times faced by many newsagents relates in part to technology and in part to the way Tatts continues to push the digital sale of its products on their own website, taking revenue away from the newsagents,” Mr Brill said.


Originally published by The Australian.