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Lottoland joins All-in Diversity Project as its Latest Founding Member

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Steering group now represents every aspect of the industry

Providing more perspective as we drive forward and grow

 

13th MAY 2021

World leading online Lotto Betting Operator Lottoland announces decision to join the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

 

Nigel Birrell CEO says: “Lottoland is really pleased to join the All-in Diversity project as a Founding Member. As a global employer – employing people from 29 nationalities and speaking between us 30 different languages, Lottoland is committed to providing a fun, safe and fully inclusive culture where our people feel like they are truly part of the Lottoland family. We are a multicultural business that celebrates, values and respects individual differences, no matter what your sexuality, gender, gender identity, age, ability, race, religion or beliefs are, all of our employees have a voice, and we provide an environment to ensure everyone can do their best work. We are committed to continuously evaluating and improving our ways of working and we look forward to working with our partners to make our industry a more inclusive environment.”

“Over the past year, Diversity, Equality and Inclusion has taken a much bigger stage within our businesses and across our industry. It has become imperative that we work together across all products, departments, jurisdictions and roles to improve how we do business and how we value our people. Lottery is a significant sector of the industry and having this perspective as we drive forward will benefit all businesses involved. Having Lottoland supporting the Project is incredibly important as it means that we now have a Steering Group that is representative of absolutely every aspect of the industry, including lottery – not only the most popular and widely acceptable face of the gaming industry across the world but also a product which embodies diversity, equality and inclusion like no other. We are very proud to welcome them aboard,” says Christina Thakor-Rankin, Co-Founder of All-in Diversity Project.

The All-in Diversity Project is a non-profit dedicated to helping businesses and industry improve Diversity, Equality & Inclusion. All-in is a central resource for data and tools that help businesses make DEI a successful business strategy. Our Founding Members provide guidance and support sharing best practices and resources. Lottoland joins the likes of Entain, Microgaming, IGT, SiS, Caesars, Betsson, Scientific Games, Flutter, Gaming Innovation Group, and Kindred Group.

Lottoland app approved for Google Play Stores in Sweden and Australia

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Lottoland’s Android app is now available to download from the Google Play Store in four regions.

As of the 7th April, the Lottoland app is now also available in the Google Play Store for users in Sweden and Australia following Google’s decision earlier in March 2021 to adjust its access guidelines to allow gambling apps in additional jurisdictions.

Sweden is the most active market for Android downloads with an average of five downloads per smartphone user per month, according to mobile market research group research2guidance.

App users can bet on the outcome of draws, get the latest results and, if theirs are winning bets, win real money with the chance of becoming a jackpot millionaire.

 

Lottoland CEO Nigel Birrell said: “We are very excited that the Lottoland app is becoming more readily available to Android users and anyone using the Google Play Store. A significant percentage of the population own Android smartphones and a huge 85% of the app market is maintained by Android, so this is definitely a reason to celebrate.

We know that a large portion of Lottoland users find and communicate with us via mobile devices and we can’t wait to see how these new audiences in Sweden and Australia get on.”

 

Google’s Play Store celebrated 28 billion downloads globally in 2020, a figure that has increased year on year as the popularity of apps continues to rise and consumers rely more heavily on smartphones for their daily life.

 

LOTTOLAND ADDS TWO NEW UK CHARITY PARTNERS TO WIN-WIN CHARITY LOTTO

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Prader-Willi Foundation and Blue Cross pet charity join the lotto betting game

 

Leading online lotto betting operator Lottoland, has added two new charity partners, The Prader-Willi Syndrome (PWS) Association UK and Blue Cross  to its Win-Win Charity Lotto in the UK, where 20p of every pound bet is donated to its chosen UK charities.

 

Each bet on the Win-Win Charity Lotto costs £1 and the jackpot is fixed at £250,000 for every draw. The game format and results are based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls are drawn out of a total of 49, with 10 bonus balls up for grabs.

 

As a result of its success in 2020, Lottoland hopes to continue building on the Win-Win Lotto in support of the two new charities.

 

Lottoland CEO Nigel Birrell said: “We are delighted to welcome the Prader-Willi Syndrome Association UK and Blue Cross for Pets as partners for our Win-Win Charity Lotto. The PWS Association is a charity close to my heart and I have long been a supporter of the amazing work they do and as a devoted dog owner, it’s great to be able to support a charity that goes above and beyond to help sick, injured, abandoned and homeless pets. With the support of our players, we hope to be able to make a real difference to these amazing causes.”

 

Susan Passmore, CEO, at Prader-Willi Syndrome Association said; “Prader-Willi syndrome (PWS) is a rare genetic disorder that occurs in approximately one out of every 15,000 births. It causes low muscle tone, a learning difficulty, an emotional and social immaturity and an insatiable chronic appetite usually develops which can lead to life threatening obesity. The Association supports families to overcome the challenges that those with Prader-Willi syndrome face. With the help of Lottoland, we can continue our vital work to find strategies and treatments to help those with PWS.”

 

Natalie Paweleck, Corporate Partnerships Manager at Blue Cross noted that; “The money raised by Lottoland will be a big help with our work caring for sick, injured and abandoned pets through our veterinary services and rehoming homeless dogs, cats, small pets and horses and also supporting those who have lost their beloved pets.”

 

Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. In May 2020, Lottoland launched its first charity focuses Lottery – Win Win Charity Lottery. For more information, please visit https://www.lottoland.co.uk/winwin-charity-lotto

Lottoland Achieves ISO 27001 Certification

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World leading online lotto betting operator, Lottoland is proud to announce that they have achieved ISO 27001 certification. ISO 27001 is an international standard for information security, meaning that Lottoland have invested in the training of people, processes and system to ensure they securely manage the Companies data.

 

ISO 27001 is designed to cover much more than just IT, it requires that management:

  • Systematically examine the organisation’s information security risks, taking account of the threats, vulnerabilities, and impacts;
  • Design and implement a coherent and comprehensive suite of information security controls and/or other forms of risk treatment (such as risk avoidance or risk transfer) to address those risks that are deemed unacceptable; and
  • Adopt an overarching management process to ensure that the information security controls continue to meet the organization’s information security needs on an ongoing basis.

 

Lottoland hold eight licences across the globe, all of which in some form need elements of ISO 27001, as it provides confidence to both regulators and customers that data is managed securely and that the company is meeting international standards. Lottoland customers trust them to keep their data secure, this certification demonstrates their effort and commitment to go above and beyond the requirements of the regulators of the markets where they operate.

 

During February Lottoland underwent the final stage two audit by the Certification Body Risk Associates Europe Ltd Auditors and passed the audit and have now been issued with their ISO 27001 certificate. The certification lasts for three years.

 

Nigel Birrell, CEO of Lottoland commented; “We are really pleased to have been awarded with our ISO 27001 certificate, it shows how seriously we take our commitment and investment in regards, to training, processes and systems, to ensure that we securely manage all of our data. I’d like to thank all of the internal team for their tireless efforts over the last 8 months to build out our policies and procedures to ensure we complied with all aspects of ISO 27001.”

Game Changing New Lotto Game giving Lotto Lovers 5 Chances to Win a Million… for £1

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Lottoland UK now offering multiple £1M prizes for every £1 bet

with new Lotto x5

Can your lotto do that? Lottoland can!

 

Lotto x5 (pronounced “Lotto five”) is a brand new UK lotto betting game that offers players five chances to win £1 million for £1.

Based on the much loved original ‘Lotto’ format, and back to the original cost, this is the only place that lotto fans can be in with a chance to win a million pounds with a one pound bet.

Players choose from six numbers from 1 to 59 and are entered into a multi-prize draw, of five £1 million jackpot draws.

On creating Lotto x5, Lottoland CEO Nigel Birrell said: “Lottoland understand the huge lottery fandom here in the UK and we recognised that in order to stand out, we have to make sure that we offer more.”

“That’s what has inspired Lotto x5 – to make our games as compelling as possible, we’ve been asking UK lottery players what they really, really want from their lottery games, so that we could develop the best UK game for UK consumers.

This game takes us back to a time when £1 a play was the norm – something a lot of people miss – but instead of rollovers, we are giving even more chances to be a Millionaire in the same draw.”

Draws for Lotto x5 take place every Wednesday, Friday and Saturday, meaning that UK lotto  players can be in with upto 15 chances to win a million pound prize with just a £3 bet every week (£1 for each day).

Nigel continued: “We recently asked UK lottery players what they really wanted* and ‘to be a millionaire by next year’ was naturally the most common response, so we’re answering that call in earnest and letting customers fall back in love with lotto with 5 chances to do just that with every £1 bet!”

Lotto x5 launched earlier this week with the strapline “Can your lotto do that? Lottoland can.”

Nigel added: “Lottoland is built on the promise of giving consumers more. Whatever their ‘more’ happens to be… More value. More choice. More chances. More jackpots. More playfulness. And we’re looking forward to creating more UK millionaires with Lotto x5”

To find out more about Lotto x5, visit www.lottoland.co.uk/lottox5

THE BRITISH RED CROSS AND LOTTOLAND LAUNCH DIGITAL SCRATCHCARD

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Leading online lotto betting operator, Lottoland, has launched a scratchcard in partnership with the British Red Cross. The digital scratchcard is available to play on the Lottoland UK site and has a top prize available of £50,000 with 20p of every £1 stake going directly to the British Red Cross.

For over 150 years, the British Red Cross has been responding to conflicts, natural disasters and individual emergencies, in the UK and around the world. They enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities.

 

Anna Lovell, Head of Corporate Partnerships at the British Red Cross said: “We are delighted to be launching this digital scratch card with Lottoland. Their support alongside all our partners means we can continue our vital work to reach and protect the most vulnerable people during times of crisis.”

 

Lottoland CEO Nigel Birrell said: “The British Red Cross is such an important charity and we are really proud to be able to launch a scratchcard in support of this great cause, and the work that they do.

 

“As a business, we are always looking for ways to offer our customers more choice through our games and lotto product. This scratchcard is something we are delighted to be offering, by providing an option for those who want to play for a chance to win, as well as supporting a good cause.”

 

Earlier this month, Lottoland also launched its charity lotto betting game in the UK, called Win-Win Charity Lotto, with a jackpot of £250,000 for every draw. As Lottoland’s first charity focused lotto in the UK, 20p of every pound bet is donated to four charities – British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.

 

Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world.

 

For more information about the new scratchcard launched in partnership with the British Red Cross, please click here: https://www.lottoland.co.uk/scratchcards/britishredcross

LOTTOLAND LAUNCHES FIRST CHARITY LOTTO

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Win-Win Charity Lotto will support four UK charities

 

Leading online lotto betting operator, Lottoland, has launched its first charity focused lotto in the UK, where 20p of every pound bet will be donated to four charities – The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.

 

Each bet of the Win-Win Charity Lotto will cost £1 and the jackpot will be fixed at £250,000 for every draw. The game format and results will be based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with 10 bonus balls up for grabs.

 

Lottoland CEO Nigel Birrell said: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.

 

“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”

 

Katherine Ross, Head of Corporate Partnerships at the British Red Cross said: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world. In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future. In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”

 

Tracey Bleakley, CEO at Hospice UK commented; “Hospice UK are delighted to be partnering with Lottoland on the Win Win Charity Lotto. Hospice UK is the national charity for hospice and palliative care. The Win Win Charity lotto will help us continue our work to ensure all adults and children living with a terminal or life-shortening illness receive the care and support they need, when they need it.”

 

Richard McIlwain, Deputy Chief Executive of environmental charity Keep Britain Tidy, said: “As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”

 

Mike Crossley, Director of Fundraising and Marketing  at The Marine Conservation Society commented; “At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”

 

Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit www.lottoland.co.uk.

Lottoland launches “Deal or No Deal Lotto”

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Leading online lotto company offers a chance to win a million with new Lotto game

 

World leading online lotto operator, Lottoland, has launched a new game based on the legendary game show, Deal or No Deal, which ran for 11 years in the UK and was hosted by Noel Edmonds.

 

With the new “Deal or No Deal Lotto”, players choose six numbers from 1 to 49 and look to match as many of these as possible via Lottoland’s Instant Win draw. If they match any numbers, they get the chance to “Beat the Banker” in a fun and fast, red box game, just like the show, where they could multiply their win or win just a penny!

Lottoland CEO Nigel Birrell said: “We are incredibly excited to be bringing this game to the market – “Deal or No Deal” was an iconic gameshow presented by the legendary Noel Edmonds and we are thrilled to be able to offer this as our latest TV-branded lotto game.

 

“We are hoping to build on Noel’s winning streak when it comes to TV shows – with hits including  Telly Addicts, Noel’s House Party and The Late, Late Breakfast Show in his career, he’s got a great track record for picking winning formats, having also also done brief stints with Top of The Pops, Top Gear and quite recently the huge ITV show,  I’m a Celebrity, Get Me Out of Here.

 

“We are always trying to find new ways to innovate in the sector and bring more choice to our customers – we plan to have a lot of fun with this lotto game and look forward to seeing how our customers get on when trying to ‘Beat the Banker’ themselves.”

 

With a strong track record of innovation, Lottoland’s new Deal or No Deal Lotto is the latest in a string of new games that the company has brought to market. Last year, it launched a £20m scratchcard, providing the largest lump-sum prize available through a single scratchcard.

 

Prior to this, the company achieved a Guinness World Records title for the Largest Online Gambling Payout, when a lucky winner from Germany scooped the EuroJackpot top prize of €90 million (£79m) at Lottoland.

 

Launched in 2013, Lottoland has grown rapidly to become a world leader in online lotto. It allows people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit https://www.lottoland.co.uk/instantwin/dondlotto.

CIARA LALLY JOINS LOTTOLAND AS CHIEF LEGAL AND COMPLIANCE OFFICER

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Ciara joins from GVC Group

World leading online lotto operator Lottoland has today announced the appointment of Ciara Lally as Chief Legal and Compliance Officer. Ciara will join Lottoland executive team and will be responsible for all of Lottoland’s legal, compliance and regulatory affairs.

 

Ciara joins from GVC Group where she has held various senior roles within the legal and compliance team over the past 9 years, most recently as Group IP Counsel, prior to that she has held assistant general counsel and regulatory affairs positions at Bwin and at Bet Victor.

 

Nigel Birrell, CEO of Lottoland welcomed Ciara to the company, saying; “I am delighted to announce that we have appointed Ciara as our new Chief Legal and Compliance Officer. Ciara brings a wealth of experience and knowledge to Lottoland, that we will benefit from as we grow and deliver our strategy.”

 

Ciara Lally commented; “I’m really pleased to be joining the Lottoland team and can’t wait to meet everyone and get stuck in. Having been based in Gibraltar, I’ve been able to watch Lottoland launch and develop and I really admire how they have done so in such a regulated and competitive environment. I look forward to helping deliver the strategy and seeing the business grow.”

 

Ciara joins Lottoland with immediate effect and will report into Nigel Birrell.

ALTENAR STRIKES SPORTS BETTING DEAL WITH LOTTOLAND

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Altenar has struck a new deal to provide a fully managed sports betting platform for leading lottery betting site Lottoland.

It will be the first sportsbook for Lottoland, which launched the platform in select markets in 2019, and plans to expand globally throughout 2020.

Lottoland customers will now be able to access lottery betting, gaming and sports all in one place.

The sportsbook provider confirmed that the integration process is already complete and it is now live.

“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal, “The whole team is very proud that the product is now live.”

Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailor-made to fit the needs of the online lotto provider.

“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy”, said Altenar Chief Executive Officer Stanislav Silin, when asked to provide his comments on the new partnership. “We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland”

The feature-rich sports betting platform from Altenar includes extensive in-play betting, flexible configuration options and a modern adaptive player-centric user experience.

Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.

“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”