Press Releases


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Altenar has struck a new deal to provide a fully managed sports betting platform for leading lottery betting site Lottoland.

It will be the first sportsbook for Lottoland, which launched the platform in select markets in 2019, and plans to expand globally throughout 2020.

Lottoland customers will now be able to access lottery betting, gaming and sports all in one place.

The sportsbook provider confirmed that the integration process is already complete and it is now live.

“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal, “The whole team is very proud that the product is now live.”

Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailor-made to fit the needs of the online lotto provider.

“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy”, said Altenar Chief Executive Officer Stanislav Silin, when asked to provide his comments on the new partnership. “We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland”

The feature-rich sports betting platform from Altenar includes extensive in-play betting, flexible configuration options and a modern adaptive player-centric user experience.

Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.

“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”

Lottoland Solutions rebrands as ‘ALOT Solutions’

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Lottoland’s business-to-business division rebrands as ALOT Solutions.


The new name provides a clear distinction between the Lottoland consumer-facing division and the newly-named ALOT Solutions B2B and B2G division.


Separate leadership, operations and technology enabled phenomenal growth over the last three years for Lottoland Solutions, therefore it is a natural progression to now have a separate identity.


Mike Carruthers (Bogie) will continue to lead the business as CEO of ALOT Solutions.


Mike explained “The time is right for the Solutions part of Lottoland to have its own identity. As ALOT Solutions we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes. We are making ALOT Solutions the go-to provider for Prize Cover, Games and Technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”


World’s biggest ever Scratchcard launched with a £20 million jackpot!

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World Leading online lotto operator Lottoland has launched two new record breaking scratchcards for its players, with top prizes of £15 million and £20 million on offer.

A world first for scratchcards, this is the largest lump-sum prize available through a single scratchcard, both online and in-store.

Both games offer players better odds than traditional scratchcards, with more than 1 in every 2 players winning a prize.

Unlike other scratchcards, players do not need to worry that the top prizes have already been paid out, as Lottoland allows for the same chances of winning on all prize tiers with every scratchcard sold.

Lottoland CEO Nigel Birrell said: “We are incredibly excited to be bringing another record-breaking jackpot opportunity to our players here in the UK. The response to our £10 Million scratchcard last year was phenomenal, and it certainly looks like the popularity of high jackpot scratchcards around the world is continuing to soar.

“We look forward to seeing how players get on with these new record-breaking prizes in the coming months and with any luck, we’ll be congratulating some new Lottoland multi-millionaires very soon!”

Lottoland is able to expand its portfolio with high prize scratchcard games thanks to its innovative “Random and insured Number Generator” (RiNG™).

RiNG™ allows game studios such as Glück Group to insure the jackpots and first prizes of their games – with the prizes being underwritten through Lottoland’s insurance infrastructure.

For more information, visit

Lottoland hits 10 million customers worldwide!

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Online lotto operator celebrates its sixth birthday

and hits the 10 million customer milestone


World leading online lotto provider Lottoland now has over 10 million customers worldwide, having increased its customer base by 67% in less than two years.


Launched in 2013, Lottoland disrupted the lottery market by offering consumers the chance to win huge jackpots instantly. The company is now active in 15 markets, has over 350 employees and in 2019, it was ranked as the #1 lotto company in Europe and #2 ranked fastest growing gaming company.*


It is the first and only company in the gaming sector to have established its own insurance model and company – holding itself up to the highest standard with regards to industry best practice and transparency. This model has meant that Lottoland has been able to continuously disrupt the market with new products and offer record breaking jackpots continuously. Its “Random and insured Number Generator” (RiNG™) enables the company to insure against large payouts and fulfil jackpot wins instantly.


In 2017, it launched its own global lottery, WorldMillions, which was the world’s first global lottery, offering a twice-weekly jackpot. Then in 2018, it launched a range of instant lotto “GO!” jackpots , which offers customers a chance to win jackpots up to £160m every hour, 24 hours a day and 365 days a year.


As a result, Lottoland has its seen customers win huge jackpots and to date. In June 2018, it paid out €90 million to one lucky winner in Germany. This win was subsequently confirmed by the Guinness World Records as the largest online gambling payout.


Aside from its gaming products, Lottoland also launched its PARENT campaign in 2018. PARENT aims to help mitigate the risks posed by online gaming trends among young people today. The initiative supports parents, educators and youth representatives across the board to educate and empower young people to stay safe online.


Commenting on the milestone, Lottoland CEO Nigel Birrell, said, “We’re so excited that 10 million customers are now using Lottoland. No matter what type of business you’re in, to reach over 10 million customers is a significant achievement – and we could not be more proud.


“As well as disrupting the market, we have been able to pay out huge sums to our jackpot winners and that’s an amazing thing to be able to do. We have lots of plans to keep innovating in this market and we hope to achieve a few more world records and business milestones in the future.


“Lottoland is an exciting business to be working in and we believe we have something new and innovative to offer our customers – and with 10 million already through the door, we think our customers must agree too.”


For more information, visit


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3rd April 2019

World leading online lotto operator Lottoland is pleased to announce that they have been granted two licences by the South African Western Cape Gambling and Racing Board: a bookmakers license to offer fixed odds betting contingencies to South African consumers, and a manufacturing license to develop and use our own software for business operations. Both licences are now in effect.

Lottoland’s South African website is now live, enabling South African players to bet on the outcome of over 30 lotteries from around the world. This will be the first time that South African citizens can win record jackpots as with the US Mega Millions and the US Powerball or the European jackpots.   

Lottoland’s manufacturing license will enable Lottoland’s B2B arm – Lottoland Solutions, to partner with licensed African bookmakers whom wish to offer similar international jackpots to their existing customer base and have them insured through Lottoland. Lottoland’s proprietary risk management, that recently paid out a Guinness World Records €90 million to one lucky player, enables more and more leading operators to benefitting from Lottoland Solutions unique and proven lotto betting solutions.

Lottoland’s CEO Nigel Birrell said: “We are pleased to have been granted these licences in South Africa. Lottoland now hold twelve regulated licenses around the world – a great achievement for us and testament to us as a global brand and company. We strongly believe that Lottoland is uniquely placed in the South African market to be able to offer our portfolio of fixed odds lottery products and insurance related services giving South Africans the opportunity to win some of the largest jackpots in the world!”.


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4th February 2019 – Lottoland Solutions is pleased to announce that they will be offering all attendees at ICE a free chance to win £100,000 on a specially designed charity game called £100K NOW. The game will be available at the Lottoland Solutions stand – N7-215.

Each player will have one chance to match all 6 numbers and win the jackpot of £100,000. If players fail to match all 6 numbers then Lottoland Solutions will donate money to its chosen charity partner YGAM, for example if a player matches 3 numbers then £3 will be donated to YGAM. The game is free to enter for all ICE attendees.

Lottoland Solutions has a huge portfolio of lottery-based products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, that recently paid out a Guinness World Records €90 million to one lucky player, more and more leading operators are benefitting from Lottoland Solutions unique and proven lotto betting solutions.

Lottoland Solutions Director Michael Bogie said: “We are thrilled to be at ICE again this year and are excited to see if anyone wins the jackpot on £100K NOW. We are also pleased to be able to support our charity Partner YGAM and the great work they do across the sector and in schools colleges and universities promoting safer gaming and gambling. We look forward to welcoming everyone to our stand (N7-215).”


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31st January 2019 – Lottoland Solutions is pleased to announce that it has entered in to a lotto partnership with leading operator Hero Gaming. Lottoland Solutions will be integrating their instant and jackpot lottery betting games across Hero Gaming’s portfolio.

Customers at Hero Gaming will be able to place small stakes bets on the outcome of a huge range of instant and jackpot lottery betting games, for the chance to win massive prizes up to and including the jackpots, with all winnings guaranteed by Lottoland’s proprietary risk management including their unique Insurance Linked Security.

Lottoland Solutions has a huge portfolio of lottery-based products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, that recently paid out a Guinness World Records €90 million to one lucky player, more and more leading operators are benefitting from Lottoland Solutions unique and proven lotto betting solutions.

Lottoland Solutions Director Michael Bogie said: “We are delighted to make our huge range of instant and jackpot lottery betting games available to Hero Gaming customers. This is a fantastic collaboration and we appreciate the efforts of everyone involved in making this happen.”


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Award-winning platform provider ties up new deal with leading bet-on-lotteries operator

London, 29th January 2019 – Award-winning platform provider FSB has announced a new deal, partnering up with leading bet-on-lotteries operator Lottoland.

Under the terms of the agreement, all Lottoland’s games are now available to FSB’s partners, who can enjoy effortless access via the pioneering platform to Lottoland’s popular jackpot lottery products.

This partnership seamlessly integrates Lottoland’s instant-win and jackpot lottery betting-game client in order that FSB partners can take bets from players on jaw-dropping jackpots, while Lottoland underwrites the risk on any pay-outs. This leading solution gives operators the opportunity to harness the unique acquisition and retention qualities of the largest jackpots around.

FSB’s proprietary platform, which features real-time algorithmic pricing models for sportsbook, together with CRM tools for player segmentation and bonusing, also includes live casino and a full stack of casino games from the industry’s most trusted suppliers to further enhance the proposition.

Richard Thorp, FSB’s Business Development Director, said: “We’re thrilled to team up with a brand as renowned as Lottoland, one of the most innovative and progressive forces in online lotto. As the market evolves, it’s becoming increasingly critical to harness the ability to offer huge jackpots which enhance the playability of our games suite, and this partnership with Lottoland secures that future.

“Our platform is raising the bar for engaging product portfolios, driving the sector forward via creative features for online, mobile and retail. Needless to say, Lottoland’s games are a natural fit. We’re committed to providing the very best quick-strike games that entertain and engage players, and Lottoland’s flexibility and ramping jackpot limits set them apart in our book.”

Michael Bogie, Director at Lottoland Solutions, added: “As the world leaders in the online bet-on-lotteries, it’s important to partner with platforms whose elasticity and scope match our own ambitions, delivering our ever-expanding array of jackpot and instant-win games to the broadest audience. FSB’s pioneering software performs across all channels, as their track record attests, so it’s a great to be working with them.”

FSB was recently crowned Sportsbook Supplier of the Year at the SBC Awards 2018.


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2nd January 2018


World leading online lotto operator Lottoland is pleased to announce that they have been granted two licences by the Swedish Gambling Authority: an online gambling licence and an online betting licence, both of which are effective from the 1st January 2019 and are valid for five years.


Lottoland will operate, enabling Swedish players to bet on lotteries – including PowerBall and MegaMillions – and many more from Lottoland’s unique and innovative product portfolio.


Lottoland’s CEO Nigel Birrell said: “We are delighted to have been granted these licences. Now taking us to 10 locally regulated licences around the world. We believe strongly that Lottoland is uniquely placed in the market to be able to offer a huge range of innovative products to the Swedes and give them the opportunity to win some of the largest jackpots in the world! This is another great achievement for Lottoland and is testament to us as a global brand and company”.



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Online betting operator makes head start on addressing calls for stronger partnerships to protect children with launch of its P.A.R.E.N.T initiative

November 21st 2018

Lottoland has responded to a Gambling Commission report claiming stronger partnerships are needed to protect children following the launch of its own education initiative.

The online betting giant’s P.A.R.E.N.T scheme is being introduced to support parents, educators and youth representatives across the board in mitigating the risks posed to young people gaming online.

A report from the Gambling Commission published today shows that close to a million youngsters have been exposed to gambling through ‘loot boxes’ in computer games or on smartphone apps, and claims the number of problem gamblers aged 11 to 16 has quadrupled in two years to 55,000.

Nigel Birrell, CEO at Lottoland, said: “Lottoland already felt strongly that we could and should be doing more in the countries we operate in, even before this report, and its publication coinciding with the launch of our own partnership initiative supporting all those touched by the issues involved has given us more impetus than ever to push forward with our plans.”

In its latest report, the Gambling Commission called for regulators and businesses across industries to work together, and also highlighted the important influence parents can have on children’s gambling behaviour.

Lottoland’s P.A.R.E.N.T initiative focuses on six key behaviours essential for responsible gaming, and is designed to help all those involved in youth gaming ‘stay on their game’ following initial consultation with teachers, NGOs and other stakeholders.

These six key areas are:

P – Parent

A – Awareness

R – Responsibility

E – Environment

N – Nurture

T – Trust

Research conducted by the online betting giant also shows almost half the nation’s children aged 7-16 enjoy unlimited time online each day, and 1 in 5 have access to online games without any restrictions in place at all*.

Its P.A.R.E.N.T campaign otherwise comes after Lottoland researchers also found:

  • Almost half the nation’s children enjoy unlimited time online each day – and 1 in 5 have access to online games without any restrictions in place at all.
  • Children’s online gaming habits cost the average UK parent £31 in charges – a third of whom are unaware of the costs due to them until it is time to pay
  • Almost one in five (18%) parents with children aged 7-16 in the UK do not know you can play games with other users live over the internet.
  • More than a quarter of UK parents with children aged 16 or younger admit to knowing ‘none’, ‘very few’ or only ‘some’ of their online friends.  
  • Half of all UK youngsters spend up to four hours a day online in the school holidays – and almost twice the amount of time on average that they do in term time.

Mr Birrell said: “This latest report from the gambling regulator, as well as our own research, goes to show that the need to equip parents, teachers and others involved in the education of young people today with the awareness they need to successfully navigate today’s online gaming environment is more pressing than ever.”

“The scheme already been well received after focus group discussions held at the University of Gibraltar with various stakeholders led to the launch of P.A.R.E.N.T in conjunction with Gibraltar’s Department for Education,” Mr Birrell added.

“As such, P.A.R.E.N.T scheme training sessions are now being planned for delivery in conjunction with primary and secondary teachers across countries covered by the European Lotto Betting Association (ELBA), of which Lottoland is a founding member.”

“The time to come together and provide young people today with the resources they need to ensure they are ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times is here.”




* The study was conducted by OnePoll between 19thand 28thof September, 2018 and polled 2000 parents of children aged 7-16. Participants were recruited online and were paid to participate.


For any media enquiries, please contact:

For more information contact Jess Childs or Bethan Rees at Front Door Communications on 02920 020360 or email [email protected], or Laura Pearson, Head of Corporate Affairs at Lottoland by emailing [email protected] or [email protected].


About Lottoland

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.


The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.