Press Releases

Game Changing New Lotto Game giving Lotto Lovers 5 Chances to Win a Million… for £1

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Lottoland UK now offering multiple £1M prizes for every £1 bet

with new Lotto x5

Can your lotto do that? Lottoland can!


Lotto x5 (pronounced “Lotto five”) is a brand new UK lotto betting game that offers players five chances to win £1 million for £1.

Based on the much loved original ‘Lotto’ format, and back to the original cost, this is the only place that lotto fans can be in with a chance to win a million pounds with a one pound bet.

Players choose from six numbers from 1 to 59 and are entered into a multi-prize draw, of five £1 million jackpot draws.

On creating Lotto x5, Lottoland CEO Nigel Birrell said: “Lottoland understand the huge lottery fandom here in the UK and we recognised that in order to stand out, we have to make sure that we offer more.”

“That’s what has inspired Lotto x5 – to make our games as compelling as possible, we’ve been asking UK lottery players what they really, really want from their lottery games, so that we could develop the best UK game for UK consumers.

This game takes us back to a time when £1 a play was the norm – something a lot of people miss – but instead of rollovers, we are giving even more chances to be a Millionaire in the same draw.”

Draws for Lotto x5 take place every Wednesday, Friday and Saturday, meaning that UK lotto  players can be in with upto 15 chances to win a million pound prize with just a £3 bet every week (£1 for each day).

Nigel continued: “We recently asked UK lottery players what they really wanted* and ‘to be a millionaire by next year’ was naturally the most common response, so we’re answering that call in earnest and letting customers fall back in love with lotto with 5 chances to do just that with every £1 bet!”

Lotto x5 launched earlier this week with the strapline “Can your lotto do that? Lottoland can.”

Nigel added: “Lottoland is built on the promise of giving consumers more. Whatever their ‘more’ happens to be… More value. More choice. More chances. More jackpots. More playfulness. And we’re looking forward to creating more UK millionaires with Lotto x5”

To find out more about Lotto x5, visit


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Leading online lotto betting operator, Lottoland, has launched a scratchcard in partnership with the British Red Cross. The digital scratchcard is available to play on the Lottoland UK site and has a top prize available of £50,000 with 20p of every £1 stake going directly to the British Red Cross.

For over 150 years, the British Red Cross has been responding to conflicts, natural disasters and individual emergencies, in the UK and around the world. They enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities.


Anna Lovell, Head of Corporate Partnerships at the British Red Cross said: “We are delighted to be launching this digital scratch card with Lottoland. Their support alongside all our partners means we can continue our vital work to reach and protect the most vulnerable people during times of crisis.”


Lottoland CEO Nigel Birrell said: “The British Red Cross is such an important charity and we are really proud to be able to launch a scratchcard in support of this great cause, and the work that they do.


“As a business, we are always looking for ways to offer our customers more choice through our games and lotto product. This scratchcard is something we are delighted to be offering, by providing an option for those who want to play for a chance to win, as well as supporting a good cause.”


Earlier this month, Lottoland also launched its charity lotto betting game in the UK, called Win-Win Charity Lotto, with a jackpot of £250,000 for every draw. As Lottoland’s first charity focused lotto in the UK, 20p of every pound bet is donated to four charities – British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.


Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world.


For more information about the new scratchcard launched in partnership with the British Red Cross, please click here:


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Win-Win Charity Lotto will support four UK charities


Leading online lotto betting operator, Lottoland, has launched its first charity focused lotto in the UK, where 20p of every pound bet will be donated to four charities – The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.


Each bet of the Win-Win Charity Lotto will cost £1 and the jackpot will be fixed at £250,000 for every draw. The game format and results will be based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with 10 bonus balls up for grabs.


Lottoland CEO Nigel Birrell said: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.


“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”


Katherine Ross, Head of Corporate Partnerships at the British Red Cross said: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world. In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future. In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”


Tracey Bleakley, CEO at Hospice UK commented; “Hospice UK are delighted to be partnering with Lottoland on the Win Win Charity Lotto. Hospice UK is the national charity for hospice and palliative care. The Win Win Charity lotto will help us continue our work to ensure all adults and children living with a terminal or life-shortening illness receive the care and support they need, when they need it.”


Richard McIlwain, Deputy Chief Executive of environmental charity Keep Britain Tidy, said: “As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”


Mike Crossley, Director of Fundraising and Marketing  at The Marine Conservation Society commented; “At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”


Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit

Lottoland launches “Deal or No Deal Lotto”

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Leading online lotto company offers a chance to win a million with new Lotto game


World leading online lotto operator, Lottoland, has launched a new game based on the legendary game show, Deal or No Deal, which ran for 11 years in the UK and was hosted by Noel Edmonds.


With the new “Deal or No Deal Lotto”, players choose six numbers from 1 to 49 and look to match as many of these as possible via Lottoland’s Instant Win draw. If they match any numbers, they get the chance to “Beat the Banker” in a fun and fast, red box game, just like the show, where they could multiply their win or win just a penny!

Lottoland CEO Nigel Birrell said: “We are incredibly excited to be bringing this game to the market – “Deal or No Deal” was an iconic gameshow presented by the legendary Noel Edmonds and we are thrilled to be able to offer this as our latest TV-branded lotto game.


“We are hoping to build on Noel’s winning streak when it comes to TV shows – with hits including  Telly Addicts, Noel’s House Party and The Late, Late Breakfast Show in his career, he’s got a great track record for picking winning formats, having also also done brief stints with Top of The Pops, Top Gear and quite recently the huge ITV show,  I’m a Celebrity, Get Me Out of Here.


“We are always trying to find new ways to innovate in the sector and bring more choice to our customers – we plan to have a lot of fun with this lotto game and look forward to seeing how our customers get on when trying to ‘Beat the Banker’ themselves.”


With a strong track record of innovation, Lottoland’s new Deal or No Deal Lotto is the latest in a string of new games that the company has brought to market. Last year, it launched a £20m scratchcard, providing the largest lump-sum prize available through a single scratchcard.


Prior to this, the company achieved a Guinness World Records title for the Largest Online Gambling Payout, when a lucky winner from Germany scooped the EuroJackpot top prize of €90 million (£79m) at Lottoland.


Launched in 2013, Lottoland has grown rapidly to become a world leader in online lotto. It allows people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit


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Ciara joins from GVC Group

World leading online lotto operator Lottoland has today announced the appointment of Ciara Lally as Chief Legal and Compliance Officer. Ciara will join Lottoland executive team and will be responsible for all of Lottoland’s legal, compliance and regulatory affairs.


Ciara joins from GVC Group where she has held various senior roles within the legal and compliance team over the past 9 years, most recently as Group IP Counsel, prior to that she has held assistant general counsel and regulatory affairs positions at Bwin and at Bet Victor.


Nigel Birrell, CEO of Lottoland welcomed Ciara to the company, saying; “I am delighted to announce that we have appointed Ciara as our new Chief Legal and Compliance Officer. Ciara brings a wealth of experience and knowledge to Lottoland, that we will benefit from as we grow and deliver our strategy.”


Ciara Lally commented; “I’m really pleased to be joining the Lottoland team and can’t wait to meet everyone and get stuck in. Having been based in Gibraltar, I’ve been able to watch Lottoland launch and develop and I really admire how they have done so in such a regulated and competitive environment. I look forward to helping deliver the strategy and seeing the business grow.”


Ciara joins Lottoland with immediate effect and will report into Nigel Birrell.


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Altenar has struck a new deal to provide a fully managed sports betting platform for leading lottery betting site Lottoland.

It will be the first sportsbook for Lottoland, which launched the platform in select markets in 2019, and plans to expand globally throughout 2020.

Lottoland customers will now be able to access lottery betting, gaming and sports all in one place.

The sportsbook provider confirmed that the integration process is already complete and it is now live.

“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal, “The whole team is very proud that the product is now live.”

Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailor-made to fit the needs of the online lotto provider.

“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy”, said Altenar Chief Executive Officer Stanislav Silin, when asked to provide his comments on the new partnership. “We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland”

The feature-rich sports betting platform from Altenar includes extensive in-play betting, flexible configuration options and a modern adaptive player-centric user experience.

Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.

“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”

Lottoland Solutions rebrands as ‘ALOT Solutions’

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Lottoland’s business-to-business division rebrands as ALOT Solutions.


The new name provides a clear distinction between the Lottoland consumer-facing division and the newly-named ALOT Solutions B2B and B2G division.


Separate leadership, operations and technology enabled phenomenal growth over the last three years for Lottoland Solutions, therefore it is a natural progression to now have a separate identity.


Mike Carruthers (Bogie) will continue to lead the business as CEO of ALOT Solutions.


Mike explained “The time is right for the Solutions part of Lottoland to have its own identity. As ALOT Solutions we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes. We are making ALOT Solutions the go-to provider for Prize Cover, Games and Technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”


World’s biggest ever Scratchcard launched with a £20 million jackpot!

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World Leading online lotto operator Lottoland has launched two new record breaking scratchcards for its players, with top prizes of £15 million and £20 million on offer.

A world first for scratchcards, this is the largest lump-sum prize available through a single scratchcard, both online and in-store.

Both games offer players better odds than traditional scratchcards, with more than 1 in every 2 players winning a prize.

Unlike other scratchcards, players do not need to worry that the top prizes have already been paid out, as Lottoland allows for the same chances of winning on all prize tiers with every scratchcard sold.

Lottoland CEO Nigel Birrell said: “We are incredibly excited to be bringing another record-breaking jackpot opportunity to our players here in the UK. The response to our £10 Million scratchcard last year was phenomenal, and it certainly looks like the popularity of high jackpot scratchcards around the world is continuing to soar.

“We look forward to seeing how players get on with these new record-breaking prizes in the coming months and with any luck, we’ll be congratulating some new Lottoland multi-millionaires very soon!”

Lottoland is able to expand its portfolio with high prize scratchcard games thanks to its innovative “Random and insured Number Generator” (RiNG™).

RiNG™ allows game studios such as Glück Group to insure the jackpots and first prizes of their games – with the prizes being underwritten through Lottoland’s insurance infrastructure.

For more information, visit

Lottoland hits 10 million customers worldwide!

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Online lotto operator celebrates its sixth birthday

and hits the 10 million customer milestone


World leading online lotto provider Lottoland now has over 10 million customers worldwide, having increased its customer base by 67% in less than two years.


Launched in 2013, Lottoland disrupted the lottery market by offering consumers the chance to win huge jackpots instantly. The company is now active in 15 markets, has over 350 employees and in 2019, it was ranked as the #1 lotto company in Europe and #2 ranked fastest growing gaming company.*


It is the first and only company in the gaming sector to have established its own insurance model and company – holding itself up to the highest standard with regards to industry best practice and transparency. This model has meant that Lottoland has been able to continuously disrupt the market with new products and offer record breaking jackpots continuously. Its “Random and insured Number Generator” (RiNG™) enables the company to insure against large payouts and fulfil jackpot wins instantly.


In 2017, it launched its own global lottery, WorldMillions, which was the world’s first global lottery, offering a twice-weekly jackpot. Then in 2018, it launched a range of instant lotto “GO!” jackpots , which offers customers a chance to win jackpots up to £160m every hour, 24 hours a day and 365 days a year.


As a result, Lottoland has its seen customers win huge jackpots and to date. In June 2018, it paid out €90 million to one lucky winner in Germany. This win was subsequently confirmed by the Guinness World Records as the largest online gambling payout.


Aside from its gaming products, Lottoland also launched its PARENT campaign in 2018. PARENT aims to help mitigate the risks posed by online gaming trends among young people today. The initiative supports parents, educators and youth representatives across the board to educate and empower young people to stay safe online.


Commenting on the milestone, Lottoland CEO Nigel Birrell, said, “We’re so excited that 10 million customers are now using Lottoland. No matter what type of business you’re in, to reach over 10 million customers is a significant achievement – and we could not be more proud.


“As well as disrupting the market, we have been able to pay out huge sums to our jackpot winners and that’s an amazing thing to be able to do. We have lots of plans to keep innovating in this market and we hope to achieve a few more world records and business milestones in the future.


“Lottoland is an exciting business to be working in and we believe we have something new and innovative to offer our customers – and with 10 million already through the door, we think our customers must agree too.”


For more information, visit


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3rd April 2019

World leading online lotto operator Lottoland is pleased to announce that they have been granted two licences by the South African Western Cape Gambling and Racing Board: a bookmakers license to offer fixed odds betting contingencies to South African consumers, and a manufacturing license to develop and use our own software for business operations. Both licences are now in effect.

Lottoland’s South African website is now live, enabling South African players to bet on the outcome of over 30 lotteries from around the world. This will be the first time that South African citizens can win record jackpots as with the US Mega Millions and the US Powerball or the European jackpots.   

Lottoland’s manufacturing license will enable Lottoland’s B2B arm – Lottoland Solutions, to partner with licensed African bookmakers whom wish to offer similar international jackpots to their existing customer base and have them insured through Lottoland. Lottoland’s proprietary risk management, that recently paid out a Guinness World Records €90 million to one lucky player, enables more and more leading operators to benefitting from Lottoland Solutions unique and proven lotto betting solutions.

Lottoland’s CEO Nigel Birrell said: “We are pleased to have been granted these licences in South Africa. Lottoland now hold twelve regulated licenses around the world – a great achievement for us and testament to us as a global brand and company. We strongly believe that Lottoland is uniquely placed in the South African market to be able to offer our portfolio of fixed odds lottery products and insurance related services giving South Africans the opportunity to win some of the largest jackpots in the world!”.