- Two thirds (66 per cent) of British public admitted they’ll play the EuroMillions less or stop playing completely following Camelot’s price increase to £2.50
- Almost half of Brits in the North East said they’ll stop playing the EuroMillions completely
- Online lottery betting site co.uk sees over 750 per cent sales increase following decision to freeze EuroMillions price at £2
- Following Camelot’s EuroMillions price from £2 to £2.50, Brits have been left disgruntled, with many turning their back on the lottery company and shopping around for alternatives.
Research by Lottoland.co.uk, an online lottery-betting provider that allows Brits to bet on and win the same jackpots of 25 lotteries around the world, has highlighted a 40 per cent decrease in Brits playing with Camelot following the price increase last Tuesday. Furthermore, one in three Brits say they will stop playing with Camelot altogether.
People from Newcastle were most affected by the price increase with over half (57 per cent) moving away from Camelot in search for cheaper alternatives. A similar percentage (58 per cent) of people throughout the UK did not play either Tuesday or Friday’s draw following the new cost introduction.
Previous ticket price increases by Camelot have also been met negatively – the increase in price of Lotto tickets from £1 to £2 in 2013 saw average sales volumes drop by over 40 per cent1.
Lottoland.co.uk’s ability to offer Brits the chance to still win the EuroMillions jackpot for 50p less – and save over £100 a year2 – is a result of the brand’s regulated betting model, meaning it can create its own prices and innovative features for already established lotteries. The decision has seen a 765 per cent sales increase, showing Brits are more savvy to lottery spending than ever before.
Lottoland.co.uk CEO, Nigel Birrell, on the price freeze, said: “To see a 765 per cent increase in our sales last week is staggering. This shows that price conscious consumers are not happy with the price increase and have begun to look at alternative options to save money whilst still having the ability to win the same jackpot.
“We’re delighted with the figures. Camelot are a Goliath organisation and we’re very much David in comparison.
“Since day one it’s been our mission to provide more choice and better value for our customers; freezing our EuroMillions prices at £2 is a perfect way of extending customer choice and providing more value.”
Lottoland.co.uk launched in the UK in September 2015 and has already amassed over half a million customers to add to its four million worldwide. As well as EuroMillions, there are 24 other unique lotteries available to bet on including America’s PowerBall and MegaMillions draws, Spain’s world famous Christmas lottery El Gordo and a host of other draws from across Australia and Europe.
The EuroMillions draw, which takes place every Tuesday and Friday, will be a guaranteed £121m on Tuesday 4th October. In addition to this new customers at Lottoland will be able to take advantage of a completely free bet on the draw when they sign up.
With Lottoland.co.uk, users bet on the outcome of the lottery rather than ‘play’ but they still stand to win the same jackpot value if their numbers match. Lottery betting is unique in the way users make a bet on official lotteries draws, specifically which numbers will be drawn, rather than buying a ticket through an official lottery operator.
With a number of big jackpot wins already recorded across Europe – including $2m USD on the world-record US PowerBall and €4m on Spain’s Christmas El Gordo lottery – expectation of a big UK win with Lottoland is rising.