Altenar has struck a new deal to provide a fully managed sports betting platform for leading lottery betting site Lottoland.
It will be the first sportsbook for Lottoland, which launched the platform in select markets in 2019, and plans to expand globally throughout 2020.
Lottoland customers will now be able to access lottery betting, gaming and sports all in one place.
The sportsbook provider confirmed that the integration process is already complete and it is now live.
“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal, “The whole team is very proud that the product is now live.”
Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailor-made to fit the needs of the online lotto provider.
“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy”, said Altenar Chief Executive Officer Stanislav Silin, when asked to provide his comments on the new partnership. “We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland”
The feature-rich sports betting platform from Altenar includes extensive in-play betting, flexible configuration options and a modern adaptive player-centric user experience.
Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”