Lottoland joins All-in Diversity Project as its Latest Founding Member

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Steering group now represents every aspect of the industry

Providing more perspective as we drive forward and grow


13th MAY 2021

World leading online Lotto Betting Operator Lottoland announces decision to join the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.


Nigel Birrell CEO says: “Lottoland is really pleased to join the All-in Diversity project as a Founding Member. As a global employer – employing people from 29 nationalities and speaking between us 30 different languages, Lottoland is committed to providing a fun, safe and fully inclusive culture where our people feel like they are truly part of the Lottoland family. We are a multicultural business that celebrates, values and respects individual differences, no matter what your sexuality, gender, gender identity, age, ability, race, religion or beliefs are, all of our employees have a voice, and we provide an environment to ensure everyone can do their best work. We are committed to continuously evaluating and improving our ways of working and we look forward to working with our partners to make our industry a more inclusive environment.”

“Over the past year, Diversity, Equality and Inclusion has taken a much bigger stage within our businesses and across our industry. It has become imperative that we work together across all products, departments, jurisdictions and roles to improve how we do business and how we value our people. Lottery is a significant sector of the industry and having this perspective as we drive forward will benefit all businesses involved. Having Lottoland supporting the Project is incredibly important as it means that we now have a Steering Group that is representative of absolutely every aspect of the industry, including lottery – not only the most popular and widely acceptable face of the gaming industry across the world but also a product which embodies diversity, equality and inclusion like no other. We are very proud to welcome them aboard,” says Christina Thakor-Rankin, Co-Founder of All-in Diversity Project.

The All-in Diversity Project is a non-profit dedicated to helping businesses and industry improve Diversity, Equality & Inclusion. All-in is a central resource for data and tools that help businesses make DEI a successful business strategy. Our Founding Members provide guidance and support sharing best practices and resources. Lottoland joins the likes of Entain, Microgaming, IGT, SiS, Caesars, Betsson, Scientific Games, Flutter, Gaming Innovation Group, and Kindred Group.

Lottoland app approved for Google Play Stores in Sweden and Australia

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Lottoland’s Android app is now available to download from the Google Play Store in four regions.

As of the 7th April, the Lottoland app is now also available in the Google Play Store for users in Sweden and Australia following Google’s decision earlier in March 2021 to adjust its access guidelines to allow gambling apps in additional jurisdictions.

Sweden is the most active market for Android downloads with an average of five downloads per smartphone user per month, according to mobile market research group research2guidance.

App users can bet on the outcome of draws, get the latest results and, if theirs are winning bets, win real money with the chance of becoming a jackpot millionaire.


Lottoland CEO Nigel Birrell said: “We are very excited that the Lottoland app is becoming more readily available to Android users and anyone using the Google Play Store. A significant percentage of the population own Android smartphones and a huge 85% of the app market is maintained by Android, so this is definitely a reason to celebrate.

We know that a large portion of Lottoland users find and communicate with us via mobile devices and we can’t wait to see how these new audiences in Sweden and Australia get on.”


Google’s Play Store celebrated 28 billion downloads globally in 2020, a figure that has increased year on year as the popularity of apps continues to rise and consumers rely more heavily on smartphones for their daily life.



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Prader-Willi Foundation and Blue Cross pet charity join the lotto betting game


Leading online lotto betting operator Lottoland, has added two new charity partners, The Prader-Willi Syndrome (PWS) Association UK and Blue Cross  to its Win-Win Charity Lotto in the UK, where 20p of every pound bet is donated to its chosen UK charities.


Each bet on the Win-Win Charity Lotto costs £1 and the jackpot is fixed at £250,000 for every draw. The game format and results are based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls are drawn out of a total of 49, with 10 bonus balls up for grabs.


As a result of its success in 2020, Lottoland hopes to continue building on the Win-Win Lotto in support of the two new charities.


Lottoland CEO Nigel Birrell said: “We are delighted to welcome the Prader-Willi Syndrome Association UK and Blue Cross for Pets as partners for our Win-Win Charity Lotto. The PWS Association is a charity close to my heart and I have long been a supporter of the amazing work they do and as a devoted dog owner, it’s great to be able to support a charity that goes above and beyond to help sick, injured, abandoned and homeless pets. With the support of our players, we hope to be able to make a real difference to these amazing causes.”


Susan Passmore, CEO, at Prader-Willi Syndrome Association said; “Prader-Willi syndrome (PWS) is a rare genetic disorder that occurs in approximately one out of every 15,000 births. It causes low muscle tone, a learning difficulty, an emotional and social immaturity and an insatiable chronic appetite usually develops which can lead to life threatening obesity. The Association supports families to overcome the challenges that those with Prader-Willi syndrome face. With the help of Lottoland, we can continue our vital work to find strategies and treatments to help those with PWS.”


Natalie Paweleck, Corporate Partnerships Manager at Blue Cross noted that; “The money raised by Lottoland will be a big help with our work caring for sick, injured and abandoned pets through our veterinary services and rehoming homeless dogs, cats, small pets and horses and also supporting those who have lost their beloved pets.”


Launched in 2013, Lottoland has grown rapidly to become the world leading online lotto betting provider, allowing people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. In May 2020, Lottoland launched its first charity focuses Lottery – Win Win Charity Lottery. For more information, please visit

Lottoland Achieves ISO 27001 Certification

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World leading online lotto betting operator, Lottoland is proud to announce that they have achieved ISO 27001 certification. ISO 27001 is an international standard for information security, meaning that Lottoland have invested in the training of people, processes and system to ensure they securely manage the Companies data.


ISO 27001 is designed to cover much more than just IT, it requires that management:

  • Systematically examine the organisation’s information security risks, taking account of the threats, vulnerabilities, and impacts;
  • Design and implement a coherent and comprehensive suite of information security controls and/or other forms of risk treatment (such as risk avoidance or risk transfer) to address those risks that are deemed unacceptable; and
  • Adopt an overarching management process to ensure that the information security controls continue to meet the organization’s information security needs on an ongoing basis.


Lottoland hold eight licences across the globe, all of which in some form need elements of ISO 27001, as it provides confidence to both regulators and customers that data is managed securely and that the company is meeting international standards. Lottoland customers trust them to keep their data secure, this certification demonstrates their effort and commitment to go above and beyond the requirements of the regulators of the markets where they operate.


During February Lottoland underwent the final stage two audit by the Certification Body Risk Associates Europe Ltd Auditors and passed the audit and have now been issued with their ISO 27001 certificate. The certification lasts for three years.


Nigel Birrell, CEO of Lottoland commented; “We are really pleased to have been awarded with our ISO 27001 certificate, it shows how seriously we take our commitment and investment in regards, to training, processes and systems, to ensure that we securely manage all of our data. I’d like to thank all of the internal team for their tireless efforts over the last 8 months to build out our policies and procedures to ensure we complied with all aspects of ISO 27001.”

Gambless launches in partnership with Lottoland UK

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Gambling harm solutions platform Gambless has launched in the UK this week, in an exclusive partnership with world leading online lotto betting site Lottoland.


The Gambless app is designed to spot and prevent harmful behaviours when it comes to online betting. It provides a number of resources for vulnerable customers who are at risk of gambling addiction, including diagnostic tests to flag risk factors and problem behaviour. It also provides articles and tips on safe betting, coping skill techniques and an emergency chat feature to help users rationalise their thoughts in a moment of crisis.


Its core offering is a series of in-depth courses written by a team of psychologists, which are aimed at educating users on the risks surrounding gambling. Among those available are prevention courses to educate on wiser gambling, therapeutic programs for problem gamblers, and a series of courses on wider mental health and wellbeing.


Gambless is now available to download via Lottoland UK’s website, alternatively customers can directly download the Gambless app from both the Apple and google app stores. Currently the following psycho-educational courses are available – Emotional intelligence, Anti Stress, Anti Loneliness, Problem Gambling – part 1 & 2.


Nigel Birrell, CEO at Lottoland said on the partnership: “Our commitment to responsible gaming and safe behaviour online is something we’ve always taken extremely seriously, and for that reason we’re incredibly proud to be partnering with an organisation like Gambless, which can help make all the difference to the wellbeing and safety of our customers.


“At the moment, just 4% of problem gamblers try and seek treatment and as little as 2% actually end up receiving help – we absolutely need to be doing more to improve this and we recognise that combating the problem can start right here at Lottoland. From their very first visit, our customers will now have access to resources, advice and exercises so that they can make educated choices with their bets and enjoy things like lotto in a safe, responsible way.”

Maurizio Savino, CEO at Gambless, said: “Partnering with Gambless is not a compliance obligation, it’s a strategic choice. Our mission is to spread mental wellbeing among communities, empowering the most vulnerable, including the ones involved with gambling. We are really pleased that Lottoland have chosen to partner with us and that they are going to join us in fighting the stigma and supporting mental health which is a very important topic.”

To find out more about Gambless, visit

Game Changing New Lotto Game giving Lotto Lovers 5 Chances to Win a Million… for £1

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Lottoland UK now offering multiple £1M prizes for every £1 bet

with new Lotto x5

Can your lotto do that? Lottoland can!


Lotto x5 (pronounced “Lotto five”) is a brand new UK lotto betting game that offers players five chances to win £1 million for £1.

Based on the much loved original ‘Lotto’ format, and back to the original cost, this is the only place that lotto fans can be in with a chance to win a million pounds with a one pound bet.

Players choose from six numbers from 1 to 59 and are entered into a multi-prize draw, of five £1 million jackpot draws.

On creating Lotto x5, Lottoland CEO Nigel Birrell said: “Lottoland understand the huge lottery fandom here in the UK and we recognised that in order to stand out, we have to make sure that we offer more.”

“That’s what has inspired Lotto x5 – to make our games as compelling as possible, we’ve been asking UK lottery players what they really, really want from their lottery games, so that we could develop the best UK game for UK consumers.

This game takes us back to a time when £1 a play was the norm – something a lot of people miss – but instead of rollovers, we are giving even more chances to be a Millionaire in the same draw.”

Draws for Lotto x5 take place every Wednesday, Friday and Saturday, meaning that UK lotto  players can be in with upto 15 chances to win a million pound prize with just a £3 bet every week (£1 for each day).

Nigel continued: “We recently asked UK lottery players what they really wanted* and ‘to be a millionaire by next year’ was naturally the most common response, so we’re answering that call in earnest and letting customers fall back in love with lotto with 5 chances to do just that with every £1 bet!”

Lotto x5 launched earlier this week with the strapline “Can your lotto do that? Lottoland can.”

Nigel added: “Lottoland is built on the promise of giving consumers more. Whatever their ‘more’ happens to be… More value. More choice. More chances. More jackpots. More playfulness. And we’re looking forward to creating more UK millionaires with Lotto x5”

To find out more about Lotto x5, visit


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Altenar has struck a new deal to provide a fully managed sports betting platform for leading lottery betting site Lottoland.

It will be the first sportsbook for Lottoland, which launched the platform in select markets in 2019, and plans to expand globally throughout 2020.

Lottoland customers will now be able to access lottery betting, gaming and sports all in one place.

The sportsbook provider confirmed that the integration process is already complete and it is now live.

“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal, “The whole team is very proud that the product is now live.”

Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailor-made to fit the needs of the online lotto provider.

“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy”, said Altenar Chief Executive Officer Stanislav Silin, when asked to provide his comments on the new partnership. “We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland”

The feature-rich sports betting platform from Altenar includes extensive in-play betting, flexible configuration options and a modern adaptive player-centric user experience.

Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.

“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”


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4th February 2019 – Lottoland Solutions is pleased to announce that they will be offering all attendees at ICE a free chance to win £100,000 on a specially designed charity game called £100K NOW. The game will be available at the Lottoland Solutions stand – N7-215.

Each player will have one chance to match all 6 numbers and win the jackpot of £100,000. If players fail to match all 6 numbers then Lottoland Solutions will donate money to its chosen charity partner YGAM, for example if a player matches 3 numbers then £3 will be donated to YGAM. The game is free to enter for all ICE attendees.

Lottoland Solutions has a huge portfolio of lottery-based products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, that recently paid out a Guinness World Records €90 million to one lucky player, more and more leading operators are benefitting from Lottoland Solutions unique and proven lotto betting solutions.

Lottoland Solutions Director Michael Bogie said: “We are thrilled to be at ICE again this year and are excited to see if anyone wins the jackpot on £100K NOW. We are also pleased to be able to support our charity Partner YGAM and the great work they do across the sector and in schools colleges and universities promoting safer gaming and gambling. We look forward to welcoming everyone to our stand (N7-215).”


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31st January 2019 – Lottoland Solutions is pleased to announce that it has entered in to a lotto partnership with leading operator Hero Gaming. Lottoland Solutions will be integrating their instant and jackpot lottery betting games across Hero Gaming’s portfolio.

Customers at Hero Gaming will be able to place small stakes bets on the outcome of a huge range of instant and jackpot lottery betting games, for the chance to win massive prizes up to and including the jackpots, with all winnings guaranteed by Lottoland’s proprietary risk management including their unique Insurance Linked Security.

Lottoland Solutions has a huge portfolio of lottery-based products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, that recently paid out a Guinness World Records €90 million to one lucky player, more and more leading operators are benefitting from Lottoland Solutions unique and proven lotto betting solutions.

Lottoland Solutions Director Michael Bogie said: “We are delighted to make our huge range of instant and jackpot lottery betting games available to Hero Gaming customers. This is a fantastic collaboration and we appreciate the efforts of everyone involved in making this happen.”