Former Head of Commercial Operations at William Hill Australia assumes key role with online lottery betting leaders.
Lottoland Australia have appointed Matt Brinckley as their new Marketing Director.
Matt brings a wealth of experience with him, having spent over 10 years exclusively in Australia’s gaming industry.
Matt started his gaming career as a night shift customer service operator at Centrebet before rising through the ranks to his most recent position as Head of Commercial Operations for William Hill Australia.
Lottoland Australia launched in January 2016 in the same week as the US PowerBall reached a world record breaking $1.6 billion.
The sudden availability of the huge jackpot to Australian players led to an overnight success story, which saw 250, 000 customers (approximately 1.5% of Australia’s adult internet population) sign up in 48 hours.
Since the success of the January launch the company has continued to grow Down Under, moving to new Sydney based offices where a recruitment drive for new talent from gaming and other dynamic industries is underway.
Lottoland Australia MD, Luke Brill, said, “I’m delighted to have Matt on board.
“Matt’s gaming experience, allied with his talent and determination to succeed will prove absolutely invaluable to us as we continue to build on the huge success of our January launch.
“These are very exciting times for Lottoland Australia – the country has grabbed our product offering with both hands and we’re confident of much bigger things to come.”