FTP specialist releases £1m Jungle Jackpot, an innovative new free-to-play game with Lottoland, to connect with a fresh mainstream audience
15th November, 2018 – SportCaller, the free-to-play (FTP) game specialist, has broken new ground by partnering with leading bet-on-lotteries operator Lottoland for the launch of Jungle Jackpot, another fresh concept in its ever-expanding portfolio of products and clients.
The £1m jackpot FTP game is set to roll out for the upcoming series of ‘I’m a Celebrity…Get Me Out of Here!’, hosted by Declan Donnelly and Holly Willoughby.
Jungle Jackpotoffers players the opportunity to win £1m if they can correctly forecast the final placings of the celebrities in the smash-hit ITV programme, by predicting the order in which they will leave the jungle. A secondary daily prediction game, once the evictions start, will also provide players with the chance to win smaller rewards and cash prizes, based on their following of the show and what’s happening day-to-day in the camp.
The main jackpot will see Lottoland partner with some of the UK’s biggest digital properties to promote the game and reach a broad and highly social target audience, opening up the opportunity to introduce them to the value and innovation provided across Lottoland’s lottery betting and wider gaming products.
Having cornered the market for free-to-play sporting games, SportCaller MD Cillian Barry said the launch was the provider’s first foray into mass-media events in order to engage a new and truly mainstream audience.
Barry noted:“It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus. Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain by bringing to market a game that will appeal to the wider general public. Jungle Jackpotis a genuine industry-first for such a popular TV show.”
“Novelty betting has been around for years with Paddy Power et al, but this game is now redefining novelty appeal for non-gambling-focussed users. Jungle Jackpotsets a new standard for the next generation of online media consumers – it’s fun, fast, accessible and instantly immersive. In a typically standardised market for sign-up promotions and bonuses, SportCaller offers a third way to market. With our jackpot prediction games, we empower operators and media owners by converting traffic into transactional customer accounts, delivering trackable levels of increased player-activity and loyalty, which means clear, measurable payback.”
Nigel Birrell, CEO for Lottoland added:“The ability of SportCaller’s games to organically harness player engagement around sports events made them the perfect fit for this partnership. We’ve no doubt Jungle Jackpotwill provide a real and immediate boost to both our acquisition and the cross-selling of Lottoland’s array of popular products.
“The social elements of this game can also deliver significant potential for growth. The main £1m Jungle Jackpotgame gives every adult fan of the show the chance to win a lottery-level prize from a simple prediction mechanic. After all, who doesn’t have an opinion on what will happen each year when this rag-tag group of celebs heads into the jungle? The daily prediction games also represent a very accessible way to make a prediction on who will leave the jungle next, giving viewers a chance to test their opinions for rewards, and ultimately a share of a £10,000 cash prize, if proving to be the ultimate jungle judge!”
All games are fully compliant with global regulations, and are available across mobile and desktop channels on http://junglejackpot.sportcaller.com. The Jungle Jackpotmicrosite hosting the games is geolocated to UK & Ireland players only, via SportCaller’s geo-restricting tech.
For more information, please contact:
Square in the Air Communications
Romilly Evans, Consultant, 131-151 Great Titchfield Street, London, W1W 5BB | +44 (0) 20 3586 8267 | [email protected]
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.
Lottoland has grown rapidly to become a world leader in online lotto betting. Innovation, coupled with the freedom to offer players a unique and enhanced lottery-themed experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date. The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.